In dit document wordt je stap voor stap uitgelegd hoe je een succesvolle e-commerce bedrijf start, onderhoud en welke facetten er belangrijk zijn. De informatie in dit rapport is afkomstig van experts, die als werk hebben websites te ontwikkelen en de vindbaarheid te verbeteren naar consumenten. Hi...
Het starten van een e-commerce business, waarbij je
gegarandeerd verkopen behaald.
Door Ian Starrenburg
,Inhoud
Voorwoord ............................................................................................................................... 15
Module planning ...................................................................................................................... 16
Wijze van lesgeven ................................................................................................................... 17
Checklist / tijdlijn ...................................................................................................................... 18
LES 1: LEAN CANVAS ................................................................................................................. 19
Doel van de les en Portfolio-beoordeling ............................................................................. 19
Lean Canvas .......................................................................................................................... 20
Bedrijfsplan .......................................................................................................................... 21
Bedrijfsplan of Lean Canvas? ................................................................................................ 22
LEAN CANVAS STAP VOOR STAP............................................................................................... 23
1a. Probleem / kans.............................................................................................................. 23
1b. Bestaande alternatieven ................................................................................................ 24
2a. Klantsegmenten.............................................................................................................. 24
2b. Early adopters ................................................................................................................ 25
3. Unieke waardepropositie ................................................................................................. 25
4. Oplossing .......................................................................................................................... 26
5. Oneerlijk voordeel ............................................................................................................ 26
6. Verdienmodel ................................................................................................................... 27
7. Kostenstructuur ................................................................................................................ 28
8. Belangrijkste meetwaarden.............................................................................................. 28
9. Kanalen ............................................................................................................................. 29
Aan de slag met je eigen Lean Canvas .................................................................................. 29
LES 2: MIJLPALEN EN JURIDISCHE ZAKEN ................................................................................. 30
Doel van de les ..................................................................................................................... 30
Mijlpalen............................................................................................................................... 31
Kamer van Koophandel (Kvk)................................................................................................ 33
Zakelijke bankrekening ......................................................................................................... 34
Algemene Verordening Gegevensbescherming (AVG) ......................................................... 35
In 10 stappen AVG-proof ...................................................................................................... 36
1. Welke persoonsgegevens verwerk je? ......................................................................... 36
2. Heb je een grondslag om persoonsgegevens te verwerken? ....................................... 36
3. Heb je een functionaris gegevensbescherming nodig? ................................................ 37
4. Ben je verplicht om een data protection impact assessment uit te voeren? ............... 37
5. Werk je volgens de uitgangspunten van privacy by design en privacy by default? ...... 37
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, 6. Moet je een register van verwerkingsactiviteiten opstellen?....................................... 37
7. Heb je de juiste maatregelen genomen om persoonsgegevens te beveiligen? ........... 38
8. Heb je de vereiste overeenkomsten met partijen die persoonsgegevens voor jou
verwerken?....................................................................................................................... 38
9. Voldoe je aan de informatieplicht? .............................................................................. 38
10. Ben je voorbereid op mensen die hun privacyrechten willen uitoefenen? ................ 38
Privacy Verklaring maken via een generator Online............................................................. 39
Juridische regels voor een webshop .................................................................................... 39
Verplichte informatie op je website ................................................................................. 39
Bedenktijd ........................................................................................................................ 40
Informatie bij levering ...................................................................................................... 40
Overeenkomst ontbinden ................................................................................................ 40
Toezicht ............................................................................................................................ 41
Wet bescherming persoonsgegevens .............................................................................. 41
Algemene voorwaarden webshop en keurmerken .............................................................. 41
Wet herroepingsrecht .......................................................................................................... 43
Risico's met een juridisch staartje (1) ................................................................................... 45
Risico's met een juridisch staartje (2) ................................................................................... 47
LES 3: PERSONA’S ..................................................................................................................... 50
Doel van de les ..................................................................................................................... 50
Beoordeling onderdeel Portfolio .......................................................................................... 50
Persona's .............................................................................................................................. 51
Wat zijn het en waarom moet je er iets mee? ................................................................. 51
Waarom zou je een persona moeten maken? ................................................................. 51
Buyer persona’s en user persona’s .................................................................................. 51
Uit welke onderdelen bestaat een persona?.................................................................... 51
Creëer een persona in 4 stappen ..................................................................................... 52
1. Doe online deskresearch .................................................................................................. 52
2. Doe fieldresearch bij bestaande klanten .......................................................................... 53
3. Analyseer je gegevens ...................................................................................................... 53
4. Creëer de persona ............................................................................................................ 53
LES 4: BRANDING & DOMEIN / HOSTING ................................................................................. 54
Doel van de les ..................................................................................................................... 54
DEEL 1 van LES 4: Branding ...................................................................................................... 55
Bedrijfsnaam kiezen ............................................................................................................. 55
Stap 1: Een goede bedrijfsnaam bedenken ...................................................................... 55
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, Stap 2: Controleer of je bedrijfsnaam al voorkomt in het Handelsregister ...................... 56
Stap 3: Beoordeel de gevonden ‘bedrijfsnamen’ ............................................................. 57
Stap 4: Controleer of jouw bedrijfsnaam een merknaam of domeinnaam is................... 58
Jouw Branding Identity ......................................................................................................... 59
Logo ...................................................................................................................................... 61
Typografie ............................................................................................................................ 63
Kleur ..................................................................................................................................... 64
Vorm ..................................................................................................................................... 65
Lay-out en compositie .......................................................................................................... 66
Visuals .................................................................................................................................. 70
DEEL 2 van LES 4:WEBHOSTING ............................................................................................... 72
Wat is PHP? .......................................................................................................................... 73
Wat is SSD Hosting? ............................................................................................................. 76
Wat is dataverkeer? ............................................................................................................. 77
Shared hosting of VPS?......................................................................................................... 79
Hosting vanuit eigen land ..................................................................................................... 80
Klantenservice ...................................................................................................................... 80
Wat is SSL? ........................................................................................................................... 80
Voorbereiding voor de volgende les: ................................................................................... 83
LES 5: WORDPRESS – CMS, THEMA en PLUGIN........................................................................ 84
Doel van de les ..................................................................................................................... 84
Inloggen in je Wordpress dashboard.................................................................................... 85
Wordpress Dashboard.......................................................................................................... 86
Reminder mbt permalinks .................................................................................................... 87
Check SSL.............................................................................................................................. 87
Korte uitleg over opbouw van een website.......................................................................... 88
Thema .................................................................................................................................. 89
Astra customizer................................................................................................................... 91
Astra templates .................................................................................................................... 94
Plug-in .................................................................................................................................. 96
Verschil tussen Blog en Pagina ............................................................................................. 99
Menu en submenu ............................................................................................................. 100
WordPress menu aanpassen .......................................................................................... 100
Categorieën in het menu................................................................................................ 103
Megamenu ..................................................................................................................... 104
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