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Summary Case study on WestJet in Canada.
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Case study on WestJet in Canada.
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Case study on WestJet in CanadaName
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, Introduction
WestJet established a low-cost carrier (LCC) in 1996. WestJet is a Canadian aircraft
settled in Calgary. The execution of the LCC plan of action in Canada has made WestJet
exceptionally serious. Accordingly, WestJet will before long turn into the second biggest
Canadian aircraft by 2018 with over 33% of the Canadian homegrown market. Notwithstanding
homegrown air services, WestJet additionally travels to other North American, Central
American, and some European destinations. As of February 2019, the Canadian LCC had given
trips to 109 distinct destinations in 24 nations. Moreover, there are challenges of financial and
serious competition, there is less possibility of productivity and achievement. This is obvious in
the extensive rundown of aircraft that have stopped tasks for quite a long time, including Canada
3000, Harmony, Zoom, and Jetsgo. To succeed in this competitive industry, WestJet has been
focusing on improving and adapting new social media platforms to reach its guests through
connecting and communicating.
A. Situational Assessment / Environmental Scan – the broad view at CREST (N)
Competitive Landscape WestJet Airlines Ltd. a Canadian airline
The Canadian airline industry is a very competitive business. This is because achieving
infrastructure, labor, and capital needs to be started for growth and sustaining the business. The
success and profitability are low while revenue generation is highly sensitive to the competitive
environment and economy (Kuhlman, 2017). One of the major competitors for WestJet is Air
Canada. WestJet Airlines apart from being successful in the industry it has experienced new
rivals entrants seeking to join the Canadian market such as Jet Naked, Canada Jetlines, and New
Leaf Airlines (Kuhlman, 2017). These companies are looking for funding from staffing, aircraft
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