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BTEC Business Unit 10, Market Research in Business P4 (Conduct primary and secondary research for a selected product/service making use of identifiable sampling techniques.)$3.88
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BTEC Business Unit 10, Market Research in Business P4 (Conduct primary and secondary research for a selected product/service making use of identifiable sampling techniques.)
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Course
Unit 10 - Market Research in Business
Institution
Pearson (PEARSON)
BTEC Business Extended Diploma
Unit 10, Market Research in Business P4
This is the complete version of the coursework assignment, which has already been marked and approved by a teacher.
P1 P2 P3 P4 P5 M1 M2 M3 D1 D2
(Conduct primary and secondary research for a selected product/service making us...
• Through online research,
I found out the locations
of businesses, which can
be considered as
competitors to my client’s
business venture. Below
you can see a print screen
from Google maps of all
the coffee shops around
Durlem town centre area.
, Competition
• Most of these businesses marked with red dots are well—established
organisations with long term market presence and long experience of
retailing. Competing against them, I believe to be a pretty hard task, unless
your business proposal has a unique selling point, like the one of my client.
• Using all available to me resources I’ve researched some key aspects of the
main coffee shop businesses in the area:
, Competition
Costa Coffee
• Number of stores in the area: TWO
• Location: 88 South Street; Waterstones, Durlem Shopping Centre.
• Brief Overview: Costa was born in 1971, when Sergio and Bruno Costa opened their
wholesale business in London. Today Costa is the second largest coffeehouse chain in
the world behind Starbucks and the largest in the United Kingdom. Since 1995, the
business has grown to over 2900 stores across 30 countries. Costa Coffee has its own
roastery. The blend served in retail stores is their own "Mocha Italia"; it contains a
blend of arabica (60%) and robusta (40%). 2009 UK coffee poll, shows that 7 out of 10
coffee lovers prefer Costa. By the end of 2010, the company had overtaken Starbucks
in the UK, taking 37.6% of the market share based on turnover.
• Walk into a Costa and you'll notice the warm and welcoming atmosphere. Then there's
the carefully chosen snack foods and authentic coffee drinks of different sorts and
preferences. Costa Coffee employs only the most passionate and well trained baristas
around.
• Total revenue: £807.7M in 2013-2014
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