Summary
Samenvatting Digital Marketing skills
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Volledige samenvatting van de les Digital Marketing skills. Les 2e academiejaar van Bachelor Bedrijfsmanagement met afstudeerrichting Marketing.
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DIGITAL MARKETING SKILLSAP Antwerpen – Bachelor Marketing jaar 2
, Les 1: Digital marketing
1. Digital marketing mindset
• Adaptability (Zich kunnen aanpassen aan een veranderlijke omgeving)
• Data-driven decisions (Objectieve keuzes maken o.b.v. empirische gegevens)
• Trial & error (Proberen, falen, verbeteren)
• Collaboration (Samenwerken)
• Trust the process (erin blijven geloven)
2. Digital marketing vandaag
➔ Marketing 3.0 (Kotler)
o Marketing gebaseerd op waarde
➔ Marketing 2.0
o Marketing gebaseerd op de klant
➔ Marketing 1.0
o Marketing gebaseerd op het product
• (Nieuwste boek van Kotler: Marketing 4.0 → Digitale marketing)
3. Digital marketing strategie
SOSTAC-methode
1. Situation (Wat is de huidige situatie? Waar zijn we nu?)
2. Objectives (Wat is de gewenste situatie? Waar wilen we zijn?)
3. Strategy (Hoe geraken we daar?)
4. Tactics (Hoe geraken we daar exact? Strategie uitwerken)
5. Action (Wat moeten we nu doen tot we daar geraken? Tactics uitwerken)
6. Control (Zijn we daar geraakt? Of anders opnieuw beginnen)
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