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Samenvatting strategie 1 artevelde communicatiemanagement
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alle theorie voor strategie 1 trim 1 communicatiemanagement artevelde
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Strategie 1 week 11.1 wat zijn de kenmerken van een goede communicatiemanager?
Wat doet een communicatiemanager?
Dagelijkse communicatie Van bedrijven, overheden, organisaties,
politici, bands, vzw’s, bekende personen…
(website, social media, e-mail, events
organiseren..)
Communicatiecampagnes ontwikkelen Reclamecampagnes, social media
campagnes, wervingscampagnes
Problemen oplossen via communicatie
1.2 met wie communiceert de communicatiemanager?
Vb. pukkelpop, pukkelpop ging niet door door corona met wie moeten ze communiceren?:
De organisatie moet met de doelgroepen en de publieksgroepen communiceren:
Doelgroepen consumenten die een ticket gekocht hebben= marketingcommunicatie
Publieksgroepen interne en externe betrokkenen, werknemers, bewoners, stad=
corporate communicatie
Als de overheid communiceert moet deze de actoren bereiken (publieksgroepen)
(burgers, bewoners, diensten, pers, media..) = overheidscommunicatie
1.2.1Marketing communicatie (alle doelgroepen van je organisatie)
Via welke communicatie kanalen? sosciale media, email, post etc..
1.2.2corporate communicatie (alle publieksgroepen, brede publieke opinie)
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