100% tevredenheidsgarantie Direct beschikbaar na betaling Zowel online als in PDF Je zit nergens aan vast
logo-home
Summary Entrepreneurship and Innovation Management 244 $7.27
In winkelwagen

Samenvatting

Summary Entrepreneurship and Innovation Management 244

 1 keer verkocht
  • Vak
  • Instelling

Summary for entrepreneurship and innovation management 244. Summaries of chapters 1, 2, 3, 5, 7, 8, 9. All content was covered in class and was prescribed for the final exam.

Voorbeeld 3 van de 24  pagina's

  • 23 januari 2023
  • 24
  • 2022/2023
  • Samenvatting
avatar-seller
, Table of Contents
Chapter 1: Small Business Ventures: Varieties and Impacts .......................................... 4
Starting an entrepreneurial small business ........................................................................4
Where are entrepreneurs? ...............................................................................................4
Types of entrepreneurship ...............................................................................................4
Types of economies ........................................................................................................5
Types of entrepreneurial small businesses ........................................................................5
Firm growth strategies ....................................................................................................5
Myths about small businesses ......................................................................................... 6
BRIE Model ................................................................................................................... 6
Small businesses and the economy ................................................................................. 6
The entrepreneurial way ................................................................................................ 6

Chapter 2: Small Business Entrepreneurs: Characteristics and Competencies ................. 7
Psychology of entrepreneurs ........................................................................................... 7
5 P's of entrepreneurial behaviour ....................................................................................................... 7

Entrepreneurial operational competencies ........................................................................ 7
Sociology of entrepreneurs ............................................................................................. 8
Women and minorities ....................................................................................................................... 8
Second career and veteran entrepreneurs ........................................................................................... 8
Entrepreneurial teams ........................................................................................................................ 8
Family business .................................................................................................................................. 8

Entrepreneurial life cycle ................................................................................................ 8
Rewards of starting a small business ............................................................................... 9
Universally mentioned........................................................................................................................ 9
Occasionally mentioned ..................................................................................................................... 9
Rarely mentioned ............................................................................................................................... 9

Chapter 3: Small Business Environment: Managing External Relations ........................ 10
The environment of small businesses ............................................................................. 10
Environmental scanning ................................................................................................ 11
Skills for managing relations with the external environment ............................................ 11
Build legitimacy ............................................................................................................................... 11
Develop networks ............................................................................................................................ 12

Skills for making the right decision ................................................................................. 12
Handling a crisis ............................................................................................................................... 12
Achieving sustainability .................................................................................................................... 12
Making ethical decisions ................................................................................................................... 13

Chapter 5: Small Business Entry: Paths to Part-time Entrepreneurship ........................ 14

, Why part-time businesses are important ........................................................................ 14
When to consider part-time entrepreneurship ................................................................. 14
Types of part-time ........................................................................................................ 14
Considerations of part-time ........................................................................................... 15
Success of part-time ..................................................................................................... 15
Challenges of part-time ................................................................................................. 15

Chapter 7: Small Business Strategies: Imitation with a Twist.......................................17
Strategic planning process ............................................................................................ 17
Goals ............................................................................................................................................... 17
Customer benefits ............................................................................................................................ 17
Industry analysis .............................................................................................................................. 17
Strategic selection ........................................................................................................................... 18
Post startup tactics........................................................................................................................... 19

Chapter 8: Business Plans: See Audiences and Business Clearly .................................. 20
vision .......................................................................................................................... 20
Elevator pitch ............................................................................................................... 20
Executive summary ...................................................................................................... 20
Business plan ............................................................................................................... 20
1. Cover letter and title page ....................................................................................................... 20
2. Table of contents and executive summary ............................................................................... 20
3. Company, product, industry .................................................................................................... 20
4. Market ................................................................................................................................... 21
5. Organization .......................................................................................................................... 21
6. Financial summary .................................................................................................................. 21
7. Appendixes ............................................................................................................................ 21

focusing your business plan ........................................................................................... 21
Special plans ................................................................................................................ 21
Risk in a plan ................................................................................................................ 22

Chapter 9: Small Business Marketing: Customers and Products ...................................23
Marketing process ........................................................................................................ 23
Customer roles ............................................................................................................. 23
Target markets............................................................................................................. 23
Value proposition ......................................................................................................... 23
How to write a value proposition ....................................................................................................... 24

Goods versus services ................................................................................................... 24
Total product approach: seeing the product as more than the core component helps cause and increases
benefits ........................................................................................................................................... 24
New product development process ................................................................................................... 24

Voordelen van het kopen van samenvattingen bij Stuvia op een rij:

√  	Verzekerd van kwaliteit door reviews

√ Verzekerd van kwaliteit door reviews

Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!

Snel en makkelijk kopen

Snel en makkelijk kopen

Je betaalt supersnel en eenmalig met iDeal, Bancontact of creditcard voor de samenvatting. Zonder lidmaatschap.

Focus op de essentie

Focus op de essentie

Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!

Veelgestelde vragen

Wat krijg ik als ik dit document koop?

Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.

Tevredenheidsgarantie: hoe werkt dat?

Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.

Van wie koop ik deze samenvatting?

Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper nicenotes. Stuvia faciliteert de betaling aan de verkoper.

Zit ik meteen vast aan een abonnement?

Nee, je koopt alleen deze samenvatting voor $7.27. Je zit daarna nergens aan vast.

Is Stuvia te vertrouwen?

4,6 sterren op Google & Trustpilot (+1000 reviews)

Afgelopen 30 dagen zijn er 73356 samenvattingen verkocht

Opgericht in 2010, al 15 jaar dé plek om samenvattingen te kopen

Start met verkopen

Laatst bekeken door jou


$7.27  1x  verkocht
  • (0)
In winkelwagen
Toegevoegd