Representations and Influence of make-up on social media towards Young Women
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Professor: Ken Huynh
Date: 22nd July 2022
Representations and Influence of Make-up on social media towards Young Women
Introduction
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,CMNS110 Final essay
According to the FDA, a cosmetic is a product that is used to cleanse, beautify,
enhance attractiveness, or alter appearance (Cosmetics Overview, 2021). Cosmetics
are one of the important preparations in cosmetics. People tie their consumption
bundles to makeup products such as lipsticks and foundations. So far, the health and
beauty market has generated revenues of $56.44 billion in 2022 (Wise, 2022). Women
spend about $313 per month on beauty products (Mclintock, 2022). While young
women spend on makeup products, online consumption of social media content
influences their spending behavior.
According to Schwarz (2022), 18-to 24-year-olds are inspired by social media
when it comes to makeup. Social media has a great influence on the delivery of
makeup content. With the rise of the social media era in the 2000s, makeup
technology has brought impact and delivered quickly at the same time. Beauty
bloggers and YouTubers use different types of social media as platforms to constantly
emphasize the effects of makeup, such as Instagram, YouTube, and Facebook, by
sharing information and trends on the usage of makeup and the latest trends (How
Influencers are working in beauty marketing, 2019).
Mass-produced makeup products are common and easy to purchase under
different promotions on social media. As people pursue makeup trends, makeup is not
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, CMNS110 Final essay
only a technological extension of human beings but also has a different impact in
terms of a personal, social, and cultural level. Young women not only consume
products but also participate in cultural changes that influence or radicalize social
issues.
While modern perceptions of beauty are highly correlated with their makeup,
young women are enjoying the benefits of makeup. However, this is also causing
various problems in capitalist societies. By promoting standards of beauty on social
media, it has influenced the culture of young women's understanding of beauty. In this
essay, in the context of the history of mass production of cosmetics and the rise of
social media, I will discuss how cosmetics affect individual self-esteem, social
performance, and the cultural impact on social media of young women.
History: Mass produced makeup with the rise of social media in 2000s to recent
In terms of makeup, it includes different products such as lipstick, foundations,
primers, setting powders, and concealers, etc. From the revenue of the cosmetics
market worldwide from 2013 to 2026 (2022), in 2021, the revenue of the global
cosmetics market increased by over eight billion dollars to 80.74 billion U.S. dollars.
The market and popularity of makeup are high among young women. While mass
production of makeup products is common, young women have more ways to
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