Exam (elaborations)
OE152 Metrics & Forecasting (Cijfer 8!)
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Tentamenuitwerkingen van de dagtoets van Metrics en forecasting. Behaalde cijfer is een 8
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By: pien55 • 11 months ago
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Marketing Metrics9-12-2022 & Sales forecasting
Hogeschool Inholland Rotterdam
Mulder, Dario
650868 ROBSMAVT4B
, Titelpagina
Student: Dario Mulder, 650868
Vak: OE152 Marketing Metrics & Sales Forecasting
School: Inholland University of Applied Sciences
Afstudeerrichting: Marketing
Locatie: Rotterdam
Beoordelaar: R, Arends & H, Grimmelius
Deadline: 09-12-2022
, Inhoudsopgave
Marketing Metrics......................................................................................................................................... 3
Case A – Het succes van Netflix............................................................................................................................3
Case B – De waarde van sentiment-analyse........................................................................................................5
Case C – Microsoft................................................................................................................................................7
Case D - TUI..........................................................................................................................................................8
Sales Forecasting......................................................................................................................................... 10
I. KNIME..............................................................................................................................................................10
II. Tableau...........................................................................................................................................................16
Bijlagen....................................................................................................................................................... 20
Bijlage 1 Masterclass.........................................................................................................................................20
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