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College Internal branding en storytelling
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College over Internal branding en storytelling
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Week 2.3 ~ les 5Organisatie
ontdekker
Internal Branding en Storytelling
,Vandaag
Na deze les weet je:
• Wat storytelling is
• Wat internal branding is
• Hoe storytelling en internal branding zich tot
elkaar en de andere onderwerpen uit deze
lesreeks verhouden.
,Maar eerst nog even dit.. Volgende les…..
In les 6 gaat iedereen presenteren over de theorie die aan bod is
gekomen. Maak een groepje van 3 mensen en kies hieronder alvast
je onderwerp (alleen mensen met wie je niet al in een groepje zit!):
Presentatie Onderwerp Studenten (nog in te vullen)
1 Organisatiestructuren (Mintzberg)
2 Cultuur (OCAI model)
3 Leiderschap (Hershey en Blanchard)
4 Corporate Silence
5 Interne Communicatie (middelen, stromen, doelen
en functies)
6 Actie- en interactievisie
7 Organisatie 1.0-2.0-3.0
7 Internal Branding
8 Storytelling
, Storytelling:
De kracht van
verhalen “People will forget
what you said. People
will forget what you
did. But people will
never forget how you
made them feel.”
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