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Organisatiekunde 1: Futureproof, PostNL

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Een verslag voor het vak organisatiekunde 1: Futureproof die in periode één van jaar twee wordt gegeven. alle benodigde informatie staat in het document.

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  • January 25, 2023
  • 34
  • 2022/2023
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, Finance
Organisatiekunde 1: Futureproof
Hogeschool Inholland Alkmaar
7 november 2022, Alkmaar




2

, Voorwoord
Wij zijn drie tweedejaars studenten die de opleiding Finance & Control aan hogeschool Inholland te
Alkmaar volgen. Wij hebben de rol gekregen om te onderzoeken of het bedrijf PostNL futureproof is
aan de hand van de huidige situatie en op basis van de verwachtingen in de toekomst. Door middel
van het onderzoek hebben wij een adviesrapport opgesteld voor het bedrijf PostNL.




3

, Inhoudsopgave

Inleiding ................................................................................................................................................... 6
Relevante informatie over PostNL....................................................................................................... 6
Leeswijzer ............................................................................................................................................ 6
Hoofdstuk 1, Probleemanalyse ............................................................................................................... 7
1.1 Probleemanalyse ........................................................................................................................... 7
1.1.1 Bedrijfsprobleemstelling ......................................................................................................... 8
1.1.2 Bedrijfsdoelstelling ................................................................................................................. 8
1.1.3 Analyse bedrijfsprobleem ....................................................................................................... 8
Hoofdstuk 2, Onderzoeksdoelstelling ..................................................................................................... 9
2.1 Hoofd- en deelvragen .................................................................................................................... 9
2.2 Afbakening onderzoek ................................................................................................................... 9
2.3 Randvoorwaarden ......................................................................................................................... 9
Hoofdstuk 3, Theoretisch kader ............................................................................................................ 10
3.1 Managementfilosofie, missie en kernwaarden ........................................................................... 10
3.1.1 Managementfilosofie............................................................................................................ 10
3.1.2 Missie .................................................................................................................................... 10
3.1.3 Kernwaarden......................................................................................................................... 10
3.2 SWOT-ANALYSE ........................................................................................................................... 11
3.3 Ist en Soll aan de hand van VUCA-model .................................................................................... 11
3.4 De Visie ........................................................................................................................................ 12
3.5 MVO ............................................................................................................................................. 13
3.6 Leiderschap .................................................................................................................................. 14
3.7 Bedrijfscultuur ............................................................................................................................. 16
3.8 Verslaggeving............................................................................................................................... 17
Hoofdstuk 4, Methodologie .................................................................................................................. 18
4.1 Onderzoeksopzet ......................................................................................................................... 18
4.2 Uitwerking per deelvraag ............................................................................................................ 18
4.2.1 Deelvraag 1: Wat is futureproof? ......................................................................................... 18
4.2.2 Deelvraag 2: Wat is de huidige situatie rondom futureproof bij PostNL?............................ 19
4.2.3 Deelvraag 3: Wat moet PostNL veranderen om futureproof te worden in 2030? ............... 19
4.2.3 Deelvraag 4: Wat is het advies aan PostNL om in 2030 futureproof te kunnen zijn? .......... 19
Hoofdstuk 5, Onderzoek analyse........................................................................................................... 20
5.1 Managementfilosofie, missie en kernwaarde van PostNL .......................................................... 20



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