Class notes
Intro to Marketing Chapter 9 Class Notes
- Course
- MKTG271 (MKTG271)
- Institution
- Duquesne University
These notes follow along directly with the Intro to Marketing class at Duquesne University. This professor took her notes from the book Marketing: An Introduction (Pearson+) by Armstrong, Gary The topics included are: Stages in marketing research process, marketing research process, plan the rese...
[Show more]