100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Samenvatting eventcommunicatie $11.77
Add to cart
Quickly navigate to
Preview
  2.  
  3. UC Leuven-Limburg
  4.  
  5. Event-en Projectmanagement
  6.  
  7. Eventcommunicatie

Summary

Samenvatting eventcommunicatie

1 review
 4 views  1 purchase
  • Course
  • Eventcommunicatie
  • Institution
  • UC Leuven-Limburg

Inleiding 1 Stap 1: communicatiedoelgroep identificeren 1.1 Eventbezoekerdoelgroep vs. communicatiedoelgroep 1.2 Beeld van de doelgroep 1.3 Doelgroepbepaling 1.3.1 Criteria 1.4 Personas 1.5 Empathy canvas 1.6 Customer journey 2 Stap 2: communicatiedoelstelling bepalen 2.1 DAGMAR...

[Show more]

Preview 3 out of 21  pages

Document information

  • January 29, 2023
  • 21
  • 2021/2022
  • Summary

Subjects

  • doelgroep
  • personas
  • empthy canvas
  • customer journey
  • dagmar model
  • boodschap
  • creatief idee
  • creatieve appeals
  • rationele appeals
  • emotionele appeals
  • reclameformats
  • budgetteringsmethoden
  • marginale analyse
  • wil

Written for

  • UC Leuven-Limburg
  • Event-en Projectmanagement
  • Eventcommunicatie
All documents for this subject (1)

1  review

review-writer-avatar

By: irisvanverseveld • 1 year ago

Seller

avatar-seller
anaiscai

Reviews received

Content preview

Anaïs Cai




Eventcommunicatie




1

,Anaïs Cai




Inhoudsopgave
Inleiding 4
1 Stap 1: communicatiedoelgroep identificeren 5
1.1 Eventbezoekerdoelgroep vs. communicatiedoelgroep 5
1.2 Beeld van de doelgroep 5
1.3 Doelgroepbepaling 5
1.3.1 Criteria 5
1.4 Personas 6
1.5 Empathy canvas 6
1.6 Customer journey 7
2 Stap 2: communicatiedoelstelling bepalen 7
2.1 DAGMAR-model 7
3 Stap 3: boodschap ontwerpen 9
3.1 De boodschap 9
3.2 Creatieve idee 9
3.3 Creatieve appeals 9
3.3.1 Rationele appeals 9
3.3.2 Emotionele appeals 10
3.4 Reclameformats en uitvoeringsstrategieën voor rationele appeals 10
3.5 Reclameformats en uitvoeringsstrategieën voor emotionele appeals 10
3.6 Reclameformats en uitvoeringsstrategieën met endorsers 10
4 Stap 4: budget bepalen 11
4.1 Budgetteringsmethoden 11
4.1.1 Marginale analyse 11
4.1.2 Inertie 11
4.1.3 Willekeurige toekenning 11
4.1.4 Sluitpost methode 11
4.1.5 Omzetpercentage methode 11
4.1.6 Pariteiten methode 12
4.1.7 Taakstellende methode 12
5 Stap 5: communicatiemix samenstellen 12
5.1 De communicatiemix 12
5.1.1 PAID-media 12
5.2 EARNED-media 14
5.3 OWNED-media 14
6 Tijdens, na en vorm 15
6.1 Tijdens 15
6.1.1 Checklist communicatiemiddelen 15
6.1.2 Programma 15
6.1.3 Badges 15
6.1.4 Eventbandjes 16
6.1.5 Tafel- en naamkaartjes 16
6.1.6 Menukaarten 16
6.1.7 Diverse 16
6.1.8 Giveaway 17
6.2 Na 17



2

, Anaïs Cai

6.2.1 Doel 17
6.2.2 Foto- en videoreportage 17
6.2.3 Hand-outs 17
6.3 Vorm 18
6.3.1 Huisstijl 18
6.3.2 Advertentie 18
6.3.3 Affiche 18
6.3.4 Folder en flyer 18
6.3.5 AIDA 19
6.3.6 Website 19
6.3.7 Sociale media 19
6.3.8 De uitnodiging 19




3

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller anaiscai. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $11.77. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

49768 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$11.77  1x  sold
  • (1)
Add to cart
Added