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Summary

Samenvatting eventcommunicatie

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  • Course
  • Eventcommunicatie
  • Institution
  • UC Leuven-Limburg

Inleiding 1 Stap 1: communicatiedoelgroep identificeren 1.1 Eventbezoekerdoelgroep vs. communicatiedoelgroep 1.2 Beeld van de doelgroep 1.3 Doelgroepbepaling 1.3.1 Criteria 1.4 Personas 1.5 Empathy canvas 1.6 Customer journey 2 Stap 2: communicatiedoelstelling bepalen 2.1 DAGMAR...

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Document information

  • January 29, 2023
  • 21
  • 2021/2022
  • Summary

Subjects

  • doelgroep
  • personas
  • empthy canvas
  • customer journey
  • dagmar model
  • boodschap
  • creatief idee
  • creatieve appeals
  • rationele appeals
  • emotionele appeals
  • reclameformats
  • budgetteringsmethoden
  • marginale analyse
  • wil

Written for

  • UC Leuven-Limburg
  • Event-en Projectmanagement
  • Eventcommunicatie
All documents for this subject (1)

1  review

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By: irisvanverseveld • 1 year ago

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anaiscai

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Anaïs Cai




Eventcommunicatie




1

,Anaïs Cai




Inhoudsopgave
Inleiding 4
1 Stap 1: communicatiedoelgroep identificeren 5
1.1 Eventbezoekerdoelgroep vs. communicatiedoelgroep 5
1.2 Beeld van de doelgroep 5
1.3 Doelgroepbepaling 5
1.3.1 Criteria 5
1.4 Personas 6
1.5 Empathy canvas 6
1.6 Customer journey 7
2 Stap 2: communicatiedoelstelling bepalen 7
2.1 DAGMAR-model 7
3 Stap 3: boodschap ontwerpen 9
3.1 De boodschap 9
3.2 Creatieve idee 9
3.3 Creatieve appeals 9
3.3.1 Rationele appeals 9
3.3.2 Emotionele appeals 10
3.4 Reclameformats en uitvoeringsstrategieën voor rationele appeals 10
3.5 Reclameformats en uitvoeringsstrategieën voor emotionele appeals 10
3.6 Reclameformats en uitvoeringsstrategieën met endorsers 10
4 Stap 4: budget bepalen 11
4.1 Budgetteringsmethoden 11
4.1.1 Marginale analyse 11
4.1.2 Inertie 11
4.1.3 Willekeurige toekenning 11
4.1.4 Sluitpost methode 11
4.1.5 Omzetpercentage methode 11
4.1.6 Pariteiten methode 12
4.1.7 Taakstellende methode 12
5 Stap 5: communicatiemix samenstellen 12
5.1 De communicatiemix 12
5.1.1 PAID-media 12
5.2 EARNED-media 14
5.3 OWNED-media 14
6 Tijdens, na en vorm 15
6.1 Tijdens 15
6.1.1 Checklist communicatiemiddelen 15
6.1.2 Programma 15
6.1.3 Badges 15
6.1.4 Eventbandjes 16
6.1.5 Tafel- en naamkaartjes 16
6.1.6 Menukaarten 16
6.1.7 Diverse 16
6.1.8 Giveaway 17
6.2 Na 17



2

, Anaïs Cai

6.2.1 Doel 17
6.2.2 Foto- en videoreportage 17
6.2.3 Hand-outs 17
6.3 Vorm 18
6.3.1 Huisstijl 18
6.3.2 Advertentie 18
6.3.3 Affiche 18
6.3.4 Folder en flyer 18
6.3.5 AIDA 19
6.3.6 Website 19
6.3.7 Sociale media 19
6.3.8 De uitnodiging 19




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