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HRM &LR 09 Employer and internal branding research: a bibliometric analysis of 25 years $9.99   Add to cart

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HRM &LR 09 Employer and internal branding research: a bibliometric analysis of 25 years

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Abstract Purpose – In the past 25 years, employer and internal branding have grown significantly. Prior reviews tended to focus on either one of these domains. This study aims to map the intellectual structure of research on both employer branding and internal branding, thereby identifying impa...

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  • January 30, 2023
  • 28
  • 2022/2023
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  • HRM &LR 09
  • HRM &LR 09
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