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BTEC level 3 Unit 3 P5
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BTEC level 3 Unit 3 P5
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By: ouhidezizylia • 7 year ago
By: oguzhantje • 8 year ago
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For this P5 I will be explaining why there are different kinds of target groups chosen for differentproducts. I will also make six target groups for different products, I will do three B2B and three B2C
target groups.
For different products are different target groups this is because different kinds of people want
different kinds of products. Companies put people in groups like religion, age and gender to make
their job easier on the marketing prospective. This is because when you sell and T-shirt of Geert
Wilders you as a company won’t try and sell it in let’s say the Bijlmer where a lot of foreigners live
that of course don’t like Geert Wilders.
B2B (Business to business) B2C (Business to customer)
Cool machines, these machines regulate the The first product will be an IPhone. The IPhone
temperature within an office or a factory. is an smartphone made by Apple. These phones
are known for their developments within the
techniques used within the Phones.
The segmentations criteria for this product are:
Size and value of the business
Industry The segmentation criteria for the IPhone are:
region Luxury
Young adults
Businesspeople
Trucks are also B2B because as a private person The second product will be an Laptop made by
you probably won’t buy a truck. Dell. These laptops are mostly used within
business and by businesspeople.
The segmentation criteria for this products are: The segmentation criteria for this Dell are:
Size and value of the business demographic
Region social-cultural
Product and industry geographic
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