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MMSR Trial exam + Answers 2023/2024 - Methodology for marketing and strategic management Radboud $11.75   Add to cart

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MMSR Trial exam + Answers 2023/2024 - Methodology for marketing and strategic management Radboud

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Hereby a trial exam for Methodology in Marketing and Strategic Management Research for the master course for the Radboud University

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  • February 1, 2023
  • 8
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers
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MMSR trial exam / oefententamen

Methodology in marketing and strategic management trial exam




MAN-MMA032A

, Use the scatter plot to assess the following statements




Use the scatter plot to assess the following 2 statements.
- Linearity holds in the population.
- Homoscedasticity holds in the population.


1. Which statement is correct?

A. Statements 1 and 2 are both correct.
B. Statement 1 is correct, statement 2 is incorrect.
C. Statement 1 is incorrect, statement 2 is correct.
D. Statements 1 and 2 are both incorrect.


2. Which of the following statements about validity are correct?

A. It is not possible to achieve divergent validity, face validity and convergent validity at
the same time
B. Face validity does not apply to reflective constructs
C. External validity can only be determined to reflective constructs
D. All of the above answers are correct
E. None of the above answers are correct

3. When do we speak of homoscedasticity in analysis of variance (ANOVA)?
A. When the variance of the dependent variable is the same in all groups.
B. When all independent variables have the same variance.
C. When the dependent variable is normally distributed.
D. When all groups have the same size.


4. What statement is true on confound variables?
A. In ANCOVA a confound variable is standard a covariate
B. A confound variable is also called a fixed factor
C. A confound variable is also called a blocking factor
D. A confound variable is an omitted variable that relates to the independent
variable and dependent variable

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