WGU C181 Chapter 6 Quiz and Answers
1. is the means by which information is transmitted to large, heterogeneous, widely dispersed audiences. Mass media
2. We are now living in what has been termed a "post-broadcast age," meaning that most television and radio news programs have websit...
1 is the means by which information is transmitted to large
widely dispersed audiences
2 we are now living in what has been termed a
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WGU C181 Chapter 6 Quiz and Answers
1. is the means by which information is transmitted to large, heterogeneous,
widely dispersed audiences. Mass media
2. We are now living in what has been termed a "post-broadcast age," meaning that most
television and radio news programs have websites that include text and public
commentary.
3. In 2010, the daily paper with the largest circulation was , followed closely by .
The Wall Street Journal; USA Today
4. Which of the following statistics is accurate regarding the Internet as a form of mass media?
About 42 percent of American adults have smartphones and 87 percent of them access the
Internet on their phones.
5. The broadcast media in the United States are privately owned, except for public TV and
radio stations.
6. What is the main criterion used when judging whether a story can be considered
newsworthy?
Its audience appeal
7. is an attempt to increase ratings through a process involving both reporting
news and running commercials geared to a target audience. Market-driven journalism
8. is considered "soft news," a mix of information and diversion oriented to
personalities or celebrities, and usually unrelated to the day's events or public policies.
Infotainment
9. Which current trend increases the risk that a few powerful individuals could control the
news flow to promote their own political interests, the same way political parties influenced
the content of early American newspapers? Concentrated ownership
10. Which federal agency is the independent entity that regulates interstate and international
communication by radio, television, telephone, telegraph, cable, and satellite? FCC
11. People who support "net neutrality" argue that Internet users should not be restricted
by providers in their online use or website access.
12. For years, the broadcast media only were federally regulated under three rules that
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