Unit 1 – The Business Environment
Task 1 – Range of different business ownerships
Pass 1
Introduction:
In this task I will be putting together a report for business studies students. The report will fully
explore the business activities of and the role of stakeholders in contrasting organisations.
Amnesty International:
Amnesty International is a public sector, non-profit charitable organisation. Amnesty International is
a worldwide organisation with headquarters in; United Kingdom; United States; Australia etc.
Amnesty International’s mission statement states; Amnesty International’s mission is to undertake,
research and find action on preventing and ending grave abuses of the rights to physical and
mental integrity; This means that the aim of the organisation is to promote and preserve human
rights.
Amnesty International is a well-known business, with their work recognised on an international
scale. With this world-wide recognition Amnesty has generated a movement of more than 7 million
people in over 150 countries and territories who campaign to end abuse of human rights, with this
vast amount of volunteers still growing in size it is clear to see that there is a demand for the service
the charity is providing to the public. Also with being a non-profit organisation means that any and
all revenue that is generated through marketing is invested into the company’s mission.
The Amnesty International organisation falls under the tertiary sector. This sector refers to the
commercial services that support the production and distribution process, for example; insurance,
transport, teaching, healthcare etc. Charities and non-profit organisation also fall into this category,
this is because the company foci is not to generate and earn a profit as is the target in the Primary
and Secondary sectors, instead the organisations aim is to provide a service to the public. In this case
being help in preserving the human rights act.
Due to the fact that Amnesty International is a charitable organisation it is defined as a “not-for-
profit enterprise” The owner of the organisation has limited liability when it comes to company
responsibility, meaning that if it were to go into debt the personal assets of the owner is protected
and the company itself will have assets seized until the debt is re-paid. As most charities work with in
the means of a conglomerate of owners (investors) there is the ability to have more than one
opinion when it comes to business decisions, this benefits the company as they will know for certain
if the decision being made is in the organisations best interest. On the other hand, with having more
than one leader come’s clashes of interest and could lead to more tension within the business.
Jordan Beadle
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