100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Lecture 6 $3.20
Add to cart

Presentation

Lecture 6

 111 views  0 purchase
  • Course
  • Institution

Presentation of 4 pages for the course Consumer behavior at HAN (notes lectures)

Preview 1 out of 4  pages

  • May 25, 2016
  • 4
  • 2015/2016
  • Presentation
  • Unknown
avatar-seller
Week 6 hoorcollege Consumer Behavior

Memory and retrieval  onthouden en terughalen

What is memory?

- Why is it important?
- What are the types of memory?
o Sensory memory
 Very short lived
 To hear, to smell, to see
 Stored in actual sensory form
 If information is not analysed, it is lost
o Short term memory (working memory)
 Where we encode and interpret information
 Discursive processing: words – apple
 Imagery processing: sensory form -  much closer resemblance to
real object. (picture smell, taste)
 Characteristic
 Limited
 Short-lived
o Long term memory
 Where information is permanently stored
 Two types:
 AUTONIOGRAPHICAL: knowledge we have about ourselves an
personal experiences.
 implications: try to relate to autobiographical memories
 Semantic
knowledge detached from autobiographical memory (textbook)
- Organization of long term

Definitie:

Memory’s involves a process of acquiring information and storing it over time so that it can be
retrieved when needed

The information consumers receive about an offering is often acquired at a different……..SCHOLA



How can we enhance memory? (Short Term Memory Long Term Memory)

- Chunking
o A group of items that can be processed as a unit
o Example: ezelsbruggetje
- Rehearsal
o Actively and consciously interacting with the material
o Example: jingle, sounds and slogans

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Conne. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $3.20. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

53068 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$3.20
  • (0)
Add to cart
Added