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Online Merken Bouwen Strategisch Campagneplan Action - Cijfer 8
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By: betsyflink • 1 year ago
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Strategisch online campagneplanTalitha van der Maat
500876437 Klas L2-203
Stone: online merken bouwen
, Inhoudsopgave
• Inleiding
• Onderzoek
• Strategie
• Concept
• Implementatie
, Inleiding
• Probleem: weinig tot geen persoonlijke gerichte online communicatie en nog weinig
klantenloyaliteit
• Opdracht: ontwikkel een online marketing campagne waarmee de digitale positionering
van Action wordt versterkt en welke zorgt voor een groei in customer engagement, 8000
store visits
• Aanpak: deskresearch (miro, meso, macro), fieldresearch, inzichten, concepten
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