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Summary Import & Export
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Summary of chapters 6 - 15 of the book Export a practical guide
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Import & ExportChapter 6
Foreign challenges
- Styles of doing business overseas vary from country to country
o Best way to overcome cultural differences is hiring someone who understands both
cultures.
- Local behavior affects global marketing
o Business manners and methods, punctuality and courtesy, religious customs dietary
practices and dress codes.
- Factors that can affect cross-cultural business:
o Who speaks first - material possessions
o Attitude to religion and nature - family relationships
o Decision-making - risk avoidance
o Time - competiveness
o Thought patterns - short and long-term planning
o Personal space - social behavior
Cultural adaptions
- Adapting the product
o Sometimes you have to make many changes in your product, to fit your product in the
export country.
- Adapting the promotion
o You should to be able to communicate abroad as easily as you do at home, albeit the
other country may emphasize other themes and may have different values.
- Adapting the price
o The price of your product can be different in different countries because of the
standards in that country.
- Adapting the distribution
- The human factor
o Sensitivity to cultural differences is import
Environmental influences on international marketing:
- Economic
- Social/cultural (adaptation by experiencing)
- Legal
- Political
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