HubSpot Certification Questions Complete
All of the following are content marketing practices EXCEPT: Ans- technical SEO
Which best describes the content marketing and inbound marketing relationship? Ans- success relies on both
as each serves a different function
Fill in the blank: To effectiv...
HubSpot Certification Questions Complete
All of the following are content marketing practices EXCEPT: Ans- technical SEO
Which best describes the content marketing and inbound marketing relationship? Ans- success relies on both
as each serves a different function
Fill in the blank: To effectively tell your business' story, you need ________________. Ans- a mission with
supporting values
Your boss has tasked you with writing a company story that will help make them stand out from their
competitors. Keeping this in mind, what's the most effective question you should start with? Ans- Why are
you doing what you are doing?
Fill in the blank: The _________ can help you develop a mission statement that connects with your audience
Ans- Golden Circle
Every story has these three storytelling elements. What are they? Ans- Characters, Conflict and Resolution
True or false? If prospects can get the answers to their questions and see themselves as characters
in your story, they'll be more likely to purchase from you. Ans- True
Fill in the blank: The conflict in your content's story should focus on the ____________. Ans- prospects' needs
prospects' stage of the buyer's journey
prospects' problems (All of the above)
True or false? The conflict in this blog article is preventing team burnout. Ans- True
This blog post is written from a Ans- First person
, True or false? When identifying raw material for generating ideas, it's best to stick with a specific area
of focus. This way you can become an expert in generating ideas in this field. Ans- False
You're a content creator for an automobile dealership. You're looking for some inspiration to help
generate new content ideas for an upcoming holiday promotion. What source might you find valuable
and be inspired by? Ans- Motor Trend Magazine
Wall Street Journal
TIME Magazine (All of the above)
True or false? After you digest material it's best to try and put ideas together immediately. Ans- False, you
want to give your mind a break to process the information.
Fill in the blank: __________ is when you think of an idea out of nowhere. Ans- The Eureka Moment
How can you uncover your buyer personas' reading habits? Ans- Include a question on a form AND Interview
best customers (A&B)
Every content brainstorm needs the following EXCEPT: Ans- At least five people
It has:
A moderator
A clear agenda
At least five people
Fill in the blank: A great way to create a comfortable atmosphere for a company brainstorm is to start off
with _________. Ans- icebreakers
All of the following are examples of a SMART goal EXCEPT: Ans- Significantly reduce the amount of time the
team spends on creating content.
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