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Uploaded on February 8, 2023
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Type Exam (elaborations)
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hubspot quiz answers

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Hubspot Quiz answers 2023
Why is social media an important part of inbound marketing? Ans- social media has a one-to-one medium
you can use to market in a direct human way

When you dig deeper into the development of your buyer persona, what type of information do you want to
consider? Ans- psychographics will provide you with valuable data that can differentiate your marketing from
your competitors — and that's how you convert leads into customers and keep delighting your customers
with your marketing.

True or false? The number of Facebook users across the world is only slightly fewer than the number of
people in India. Ans- False: Population-wise, Facebook has surpassed even China, the country with the largest
population, with over 2 billion users.

True or false? Live streaming on Twitter is an important part of the social network. Ans- True: Over 350,000
hours of live video are streamed on Twitter every day.

What is a vanity metric? Ans- A surface level metric that doesn't correlate with your business success.

Vanity metrics can be useful in certain cases, but measuring engagement or ROI is a more solid way to prove
business value.

True or false? Follower count is often considered to be a vanity metric. Ans- True

Which KPI will executives be more responsive to? Ans- ROI: Senior leaders will care most about how your
social media goals will help the business make money or save money.

Why should you start planning the structure of your team by looking at business goals? Ans- To determine
what channels and content you'll need and the staffing to make it happen

Which of the following steps is NOT one you need to think about when planning how to structure your social
team? Ans- gathering industry data to support your goal

, True or false? You should develop your social media budget before you create your social media plan. Ans-
Fasle

What did Simon Sinek recommend you do to get people to buy in to your products or ideas? Ans- Explain to
customers why they need what you're selling

Social media listening can help ______. Ans- The people in all parts of your organization do their jobs better

Before you post anything on social media, you should have a clear understanding of your _______. Ans-
buyer persona

Which of the below statements about social listening is true? Ans- it gives you the opportunity to measure
the performance of your social media

Why would you want to identify who your brand superfans are and reward them? Ans- people are more likely
to buy a product if their friend or someone they admire mentions it

True or false? When starting out, make sure you are engaging with customers on every single social media
channel. Ans- False: While it's great if you can engage on all channels, when you're starting out, it is okay to
focus on one or two channels where your buyers frequent most.

To be a part of the social conversation, you don't necessarily have to be the subject of it. Ans- True: Use social
media to join the conversation about the things you and your customers care about.

The following are all ways that social media monitoring can benefit your business, except: Ans- Use your
email marketing tools to measure performance of email campaigns.

Inbound is all about being ________-centric, not competitor-centric. Ans- customer

When monitoring your competitors, take note of their wins, losses, reputation, differentiations, marketing
tactics, relationships, alliances, and even their brand voice. These characteristics, and how they change over
time, can be used to inform your _______. Ans- All of these things:

content strategy

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