Class notes
BU121 - Class 8
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Lecture notes of 5 pages for the course bu121 at WLU (BU121 - Class 8)
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Business Model Patterns● Brick and mortar (physical brick store)
○ Selling products in one or more physical locations
● Clicks/E-Commerce (only sold from a website)
○ Selling products from a website only
● Bricks and Clicks (online and in store)
○ Selling products in one or more physical locations AND from a website
Clicks/E-Commerce Example - Save a Heart
● Value Propositions
○ For men over 50 who are at higher risk of heart attacks, save a heart is a pill fob
that ensure secure, convenient and reay access to 2 ASA tablets
● Key Activities
○ Website setup and maintenance
● Key Partners
○ Fob manufacturer
○ Packaging supplier
○ Shopify
○ Heart and stroke association
● Customer Relationships
○ Self-Service
● Customer Segments
○ North American men over age 50
○ Workplaces
● Key Resources
○ HR
○ Brand
● Channels
○ Saveaheart.ca
● Cost Structure
○ Variable cost payments to suppliers
○ Marketing
○ Wages
○ Credit card feeds
● Revenue Streams
○ Asset sales
, Business Model Patterns
● Bait and hook
○ Lock customers in with a base product (the bait) in order to generate recurring
revenues from a consumable (the hook) the customers needs recurrently to
benefit from the base product)
○ Usually the bait is cheaper and the hook is expensive
Bait and Hook Example - Gillette
● Value propositions
○ For people who want a quality, comfortable shaving experience, Gillette is a razor
(bait) that offers the world’s best quality blades (hook) for a more outstanding
shave
● Customer relationships (LOCK IN)
○ Self-serve
● Channels
○ Retail - supermarkets and pharmacies
● Customer Segments
○ Mass market - people who shave
● Revenue Streams
○ 1x raze handle purple
○ Frequent razer blade replacements
● Key Partners
○ Manufacturers
● Key Activities
○ Research and Development
○ Marketing
○ Logistics
● Key Resources
○ Patents
○ Brand
○ HR
● Cost structure
○ Marketing
○ Salaries
○ Manufacturing
○ Logistics
○ R&D
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