Hubspot Email Marketing Certification Questions And Answers
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Course
Hubspot
Institution
Hubspot
What Is The Definition Of An Email Marketing Strategy? - Answer- A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.
When was the first email sent? - Answer- 1970s
How Can Email Marketing Fuel Your Overall ...
Hubspot Email Marketing Certification Questions And Answers
What Is The Definition Of An Email Marketing Strategy? - Answer- A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.
When was the first email sent? - Answer- 1970s
How Can Email Marketing Fuel Your Overall Inbound Strategy? - Answer- Email marketing syncs closely to your CRM.
What Does It Mean To Create An Inbound Email Marketing Strategy? - Answer- Create a human, helpful, and customer-driven conversation and experience.
Segmentation Is An Important Piece Of Your Inbound Email Marketing Strategy. What Does Segmentation Primarily Help You Do? - Answer- Send the right person the right message at the right time.
When Sending Email You Can Segment Contacts By Their Buyer Personas. What Is A Buyer Persona? - Answer- A buyer persona is a semi-fictional representation of your ideal customer.
You're Looking To Send An Email To Three Different Lists Of Contacts. You've Created Each Segmented List Based Off Where Those Contacts Are In Their Research Process With Your Company. What Type Of Lists Have You Created? - Answer- Buyer's journey
list
The Significance Of Segmentation, The Power Of Personalization, And The Impact Of Data-Driven Analysis Are The Three Pillars Of An _________. - Answer- effective email marketing strategy
As An Inbound Professional You Might Be Sending Many Different Types Of Emails, Even One-To-One Communication Emails. What Will You Need To Send One-To-Many Emails? - Answer- E-mail service provider
You Can Use Your Database And Contact Management Strategy To Do A Few Things: See The Whole Picture Of Every Contact, Organize Contacts To Keep A Healthy Database At All Times, And What Else? - Answer- Integrate your contact information with other tools you use.
Fill In The Blank: Inbound Is The Happy Marriage Between___________. - Answer- context and content Each Year Your Contacts Database Will Decay, So To Successfully Cater To The Needs And Interests Of Your Contacts, What Do You Need To Begin With? - Answer- the right contacts in your database
Before Emailing Any Contacts In Your Database, What Question Do You Need To Ask Yourself Or Your Team? - Answer- Do we have permission?
If You Have An Offer That's Targeted Towards Your Leads In Your Database And Wouldn't Provide As Much Value To Your Customers, What Could You Segment By To Send Only To Your Leads? - Answer- Lifecycle stage
To Help You Track The Health Of Your Database, You'll Typically Want To Have A Few Segments That Help You Monitor That Health. What Is One Example Of A Segment To Track Health? - Answer- A segment that tracks all ineligible contacts
You Received An Email This Morning Where The Content Didn't Align With The Subject
Or The Context In Which You Were Receiving It. It Was A Jarring Experience For You. What Was This Email Not Doing? - Answer- Creating the right email by bringing content
and context together
True Or False? When You Take A Specific Action On A Website Around A Certain Topic, And An Email Is Triggered To You That Follows Up With Additional Educational Content Around That Topic, This Is An Example Of Sending The Right Email. - Answer- True
What Helps To Ensure You Deliver The Right Email To The Right Person? - Answer- Segmentation
Fill In The Blank: Connecting The Different Stages Of The Buyer's Journey With The Content You're Sending Is An Example Of ____________. - Answer- Relevancy
Using The Data You Have On Each Of Your Contacts—Such As When They Open, Click, And Convert—And Scheduling Your Emails To Send When Your Contacts Are Mostly Likely To Engage With Your Email Is The Definition Of What? - Answer- Send time personalization
Sending The Right Email Requires Tactical Aspects. Which Of These Are Tactical Aspects Of Sending The Right Email? - Answer- All of the above
By Adding The Following Copy To Your Email, What Are You Doing For Your Contacts?
"Thanks For Subscribing To My Blog. I'm Thrilled To Have You Here! You'll Be Receiving Updates From Me On How To Send Better Emails On A Monthly Basis, But If
You're Looking To Update Your Email Preferences, You Can Do So Anytime Here. Invite Your Team Members To Subscribe Because When We Learn Together, We Grow
Together." - Answer- Setting expectations
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