Google Ads Search Certification Exam Latest Update With Complete Solutions 2023

What's the best way to get their ads on each search engine? - ANSWER Find a tool to manage the ads for me: Using a search engine management platform gives you a single interface to manage complex accounts across multiple search engines, analyze campaigns, and automate bidding. Search Engine Marketing - ANSWER The general process includes: An advertiser bids on keywords with the amount they are willing to pay for a user to click an ad The engine ranks advertisers based on their bid and relevance to the search The best matching ad appears alongside the user's search results Benefits of a SEM platform - ANSWER Consolidated data, single interface, optimization Ads appearing + ranking - ANSWER 1. An advertiser bids on keywords 2. The search engine ranks the keywords 3. The best matched ads appears alongside search results How Google Search is used - ANSWER Consumers online constantly, search in moments of need, they use devices on the go 3 main elements on a results page - ANSWER Shopping Ads: Appear based on search terms (attention grabbing) Text Ads: Catchy headline, a distinguishable identifier, a variety of ad extensions Organic Results: The set of ads following text ads, these results are offered free of charge but appear do to relevance of the search 3 R's of Google Search - ANSWER Reach: Engaging with new customers in moments of need Relevance: Having the right message that answers someones search Results: Focusing on outcomes and optimizing with full transparency into what's working then improving your campaign's performance over time What part of her search results page would share the store's telephone number? - ANSWER The Text ad extension Where can you show ads? - ANSWER Google Searches, Youtube, NYT, etc. Google Ads - ANSWER An online advertising tool that helps businesses connect with their customers Benefits of Google Ads - ANSWER Connect with customers when it matters, Control your cost, Improve performance Which of the following features would help you manage spend and avoid showing your ad too broadly? - ANSWER Create a maximum budget, pause campaign if need to re-evaluate, control who sees your ad with targeting controls What factors contribute to Ad Rank? - ANSWER Your bid, the impact of ads formatted enabled, the likelihood ad will get clicked, the estimated measure of how well your website gives users who click your ads a valuable experience and how relevant your ad is Google Ads Auction - ANSWER The system responsible for taking all these factors into consideration and ultimately deciding your ads position and whether it'll show up at all Google Ads Auction Steps - ANSWER 1. Cast a wide net to find relevant ads 2. Pare down to eligible ads only 3. Show only ads that meet the Ad Rank threshold Making your ads seen: The influential factors - ANSWER Bid: The maximum amount you are willing to pay for a user to click on your ad and visit your site. Expected CTR: is the prediction of how often your ad will get clicked when shown for a keyword. Landing Page: A positive landing page contains relevant/original content, easy navigable and articulates your business clearly Ad Relevancy: Calculated by analyzing the language in your ad to determine how well it relates to the search query Ad Formats: Using various ad extensions can help rank Quality Score - ANSWER The 1-10 ranking that is reported for each keyword in your account calculated by estimating the quality of your ads and their associated landing pages Ad Rank - ANSWER Even if your competition bids higher than you, you can still win a higher position — at a lower price — with highly relevant keywords and ads. Auctions are ongoing for every search on Google — and each one can have potentially different results depending on the competition at that moment. So you may see fluctuation in your ad's position on the page and even whether your ad shows at all. What should he do to improve his ad's position? - ANSWER Check the main factors that contribute to Ad Rank: bid, available ad formats, and components of ad quality, to identify what is bringing his Ad Rank down and then make adjustments accordingly. Find the right performance solutions: - ANSWER 1. Define your campaign's primary marketing goal and potential KPIs 2. Understand who your target audience is and where they're located 3. Choose the ideal solution that drives your goals and targets your audience What could he use to drive foot traffic to his local drone hospital? - ANSWER Add location extensions to his campaign in Google Ads. You want to understand how your campaigns are driving surfboard sales and lesson sign ups. - ANSWER Conversion Tracking Conversion Tracking - ANSWER 1. The advertiser adding a snippet of code to certain spots on their website and app (like a sign up or checkout page) to capture interactions. 2.When someone visits one of these places, the conversion tag fires capturing the user's non personally identifiable ID. 3.The ad server then takes a list of IDs and matches them against another list of IDs who have viewed or clicked an ad. Why use conversion tracking? - ANSWER 1. Which creative drives the most sales 2. Which users are most likely to sign up for lessons 3. When are people most likely to sign up for lessons or buy a board By using conversion tracking, you've recognized that a specific area of the world is generating the majority of lesson sign ups. What can you do to improve your campaign performance based on this information? - ANSWER Buy more ad inventory in that region. Conversion Sources - ANSWER 1. Website, tracking=completed customer actions on your website, example= a purchase, newsletter sign-up, a click on a button 2. Apps, tracking= completed customer action on your apps, examples= an app install, a completed in-app action