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Summary Creative thinking and problem solving - Business studies GR 11 IEB summaries/notes. $2.85   Add to cart
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Summary

Summary Creative thinking and problem solving - Business studies GR 11 IEB summaries/notes.

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  • Course
  • Business Studies
  • Institution
  • 11th Grade

This document contains summaries made from " Consumo business studies textbook" which summarizes the 4 pillar approach to creativity; SCAMPER; Force field analysis.

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Document information

  • February 10, 2023
  • 3
  • 2020/2021
  • Summary

Subjects

  • problem solving
  • creative thinking
  • scamper

Written for

  • 11th Grade
  • Business Studies
  • 200
All documents for this subject (162)

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By: michaelasteyn • 7 months ago

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By: beveral • 9 months ago

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Content preview

Chapter 6
Creative thinking & Problem- solving.



Creativity in a business is about:
- Seeing the same thing but thinking about it differently.
- Breaking down & rebuilding concepts to gain better
understanding.
- Organising processes & available resources that lead to viable &
feasible solutions to problems.
- Process of discovery to gain insight into problems & considering
different ways to deal with the problem.
- Rejecting the obvious to find a solution and then make it work
for the business.
- Differentiating the business from competitors in order to gain a
competitive advantage.




The 4-pillar approach to creativity:
1. Fluency.
2. Flexibility.
3. Originality.
4. Elaboration.




SCAMPER:
➢ Scamper helps business to generate
new ideas by encouraging a business
to think about how it could go about
improving the existing product &
service.

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