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Summary Business Aspects of the Software Industry
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Summary of Business Aspects of the Software Industry for MA2 Business Engineering at the VUB.
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Business Aspects of the Software Industry1. Introduction:
Information technology and electronics display a meaningful association (i.e., high relevance)
with five or more technology trends.
“In the next decade, we will experience more progress than in the past 100 years.”
- Peter Diamandis
Why Now:
1
,Business & Technology: The future of computing:
1. Entrepreneurship & Innovation:
Unique characteristics Creative destruction drives the new
Learn & fail: “oops”
(1) CONTEXT : ENTREPRENEURSHIP & INNOVATION
(2) UNDERSTAND THE ENTREPRENEURIAL WORLD
Business ecosystems Ch Innovation dynamics
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(3) ENTREPRENEURIAL STRATEGY Product/market fit
Core assets
Your place & partners?
unique?
Business model?
which strategy? Problem/solution fit
performance criteria?
Technology Transfer (4) IN-DEPTH ANALYSIS
IP, Finance, New Product Development… 27
2. Digital Technologies:
The increasing convergence between entrepreneurship and digital technologies is generating
a new type of entrepreneurs that exploit the potential of digital technologies:
• They create new ventures that transform the existing businesses by launching on the
market a new digital-based offering.
• Collect resources and perform activities required to accomplish the overall
entrepreneurial process and launch a new venture (e.g., crowdfunding).
• Digital technologies are opening new spaces for conceiving new ideas, developing new
archetypes, experimenting new products, developing new markets, and creating new
value.
2
,Digital Entrepreneurship: The entrepreneurial space where new products and services are
developed by leveraging digital technologies.
Digital Technologies: Artifacts:
• Artifacts are objects created by human interventions that, historically, had an enduring
character with clear authorship and a physical nature.
• Digital artifacts are editable, interactive, and open and can be easily distributed.
• They extend physical products or services to support and experiment innovation.
o From physical with digital layer...
o ... to fully digitized.
3
, • Examples:
o Nike+ Sensor
o The development of services and applications based on virtual reality or
augmented reality in cultural industries and tourism.
Digital Technologies: Infrastructure:
• The access to and distribution of these digital artifacts is controlled by second-order
technologies; they are the enablers.
• Examples:
o MIT Fab Central and Stanford FabLearn Labs are further for digital prototyping
and mock-ups.
o Google TensorFlow: end-to-end digital infrastructure for machine learning,
which offer a comprehensive and flexible ecosystem of tools, libraries, and
resources that allows developers to build and deploy machine learning powered
applications.
o Amazon Web Services IoT, Microsoft Azure IoT, or Google Cloud IoT, which
connect hardware, devices, and sensors into an integrated data network that
provides insights using backend applications, visualization tools, and device
management suites.
è Still a hot topic to date!
4
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