Een samenvatting over de basisprincipes van marketing. In de samenvatting bespreek ik de volgende onderwerpen:
I. Introductie
Definitie van marketing
Doel van marketing
II. De marketingmix
Product
Prijs
Plaats (verkoopkanaal)
Promotie
Mensen
Proces
Physical evidence
III. Klantenb...
, I. Introductie
● Definitie van marketing
● Doel van marketing
II. De marketingmix
● Product
● Prijs
● Plaats (verkoopkanaal)
● Promotie
● Mensen
● Proces
● Physical evidence
III. Klantenbehoeften en -wensen
● Hoe klantenbehoeften en -wensen worden bepaald
● Hoe bedrijven inspelen op klantenbehoeften en -wensen
IV. Marktsegmentatie
● Wat is marktsegmentatie
● Hoe wordt marktsegmentatie uitgevoerd
● Voordelen van marktsegmentatie
V. Conclusie
● Samenvatting van de basisprincipes van marketing
● Belangrijkheid van begrip van de basisprincipes voor bedrijven.
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