Verified BTEC Business Level 3 - Unit 29 (Distinction* Graded)
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Course
Unit 29 - Relationship Marketing
Institution
PEARSON (PEARSON)
BTEC Business Level 3: Unit 29 (Relationship Marketing)
Unit 29 – P1,P2,P3,P4,M1,M2,M3,D1
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P1
Definition - Retailers provide retail service to customers at a profit.
Department store – different departments’ instore an example of who
uses this is M+S.
Multiple chains – many chains of stores in different locations an example
of this is cost cutter.
Independents – owned by independent people an example of this is a
corner shop.
Supermarkets – large, usually owned by the same company an example
of this is Tesco.
Specialists outlets – where they sell specialist products an example of
this is B+Q.
Catalogue stores – usually ordered and delivered or collected instore an
example of this is Argos.
Membership clubs – member of retail store an example of this is Costco.
Discount stores – a shop that sells goods at less than the normal retail
price an example of this is Pound land.
Internet stores - a form of electronic commerce which allows consumers
to directly buy goods or services from a seller over the Internet an
example of this Asos.
Internet auction - a service in which auction users or participants sell
or bid for products or services via the Internet an example of this is EBay.
The size of the business I have chosen which is Tesco is large as it is a
multinational-operating grocery and general merchandise retailer. Most
of Tesco’s sales come from groceries such as bread, milk, butter etc. In
2017, Tesco sales was up 1.6%, 1.2% in the UK and its 12th consecutive
,quarter of growth, this shows that the trends in sales of groceries is
what Tesco targets hence structures their plan on mainly food essentials.
Tesco’s operating profit in 2016/17 was £515,000,000 compared to
2017/18 which was a staggering £815,000,000 this was shows that the
structure of Tesco is stable and vastly growing. The number of
employees who worked part time for Tesco PLC during 2018 was
250,000 people, and 150,000 worked full time. This shows that the
structure of Tesco’s is well structured as they manage and schedule staff
on what days to work.
A new emerging concept in retailing is the establishments of stores in
front of large buildings of high traffic areas; they have been used much
more in the retailing industry over the past 5 years. The first example of
an emerging store type is shopping villages such as Bicester village. The
second example of an emerging store type is Factory shops such as Nike
factory. The third example of an emerging store type is Teleshopping
such as buying watches when being promoted on television.
Hybrid stores essentially offer a new combination of products in the
same store. An example of this is a subway and a petrol station this
would mean that it will be a local attraction in that area as it offers food
and allows you to refuel your vehicle. It also allows business to save
money through splitting the costs for e.g. electricity due to sharing the
building.
Business’ often merge physical outlets with online services using the
web, a model which allows this is click and bricks. This allows any
product which is bought online can be taken to a store for an exchange
or refund, if the customers have a reason to do so. Advantages of click
and bricks include they can utilise existing suppliers through free
deliveries if there was a problem, they use trusted and established
brands which customers know, However the main disadvantage of using
clicks and bricks is the cost.
Retail locations are a space you lease for the selling of goods to
consumers. When it comes to business, retailers have one overall goal
which is to sell merchandise. The first retail location is in town, which is
,usually discounts stores and an example of this is Poundland. The second
retail location is local, which is usually independents and an example of
this is corner shops. The third retail location is out of town, which are
usually membership clubs and an example of this Is Costco. The fourth
retail location is retail parks, which is usually specialist stores and an
example is B+Q. The final retail location is shopping villages, which is
usually specialist outlets and an example of this is Bicester village.
M1
Supermarket Independent Specialist store Internet store
e.g. Tesco store e.g. B+Q e.g. Amazon
e.g. corner shop
ownership Tesco’s A corner shop is B+Q is a Public Amazon is a
organisation is a sole trader limited LTD, operates as
an owned by due to them company, as it an online
many partners, setting up their allows retailer of
Tesco is a PLC own business, shareholders to consumer
and is owned by and them being buy shares products in the
shareholders the only owner within the United
who fund the they are able to business. It’s a Kingdom.
company. employ their partnership
own staff. It is a business as it’s
private limited a large
company as business, not
what they have sole trader as it
invested or will be too
guaranteed to much work for
the company. the individual
inn charge
benefits Customers will Customers will B+Q being a The benefits of
benefit from be able to get specialist store an internet
supermarkets their daily allows store such as
e.g. Tesco essentials e.g. customers to Amazon for
allows them to bread and milk purchase customers is
buy products a rather than products for that it is open
large range of making a trip to specific needs 24 hours. The
products. The the e.g. screwdriver customer is able
second benefit supermarket. It for exact nail. to purchase
for customers is saves time for The second products from
that Tesco customers; local benefit for amazon
provides many corner shops customers on whenever they
products to are usually B+Q is that it want, this meets
choose from, more provides a wide customer’s
this will give convenient for range of tools, convenience.
them more customers allowing The second
, options, giving because of this. customers to benefit is that
the reasons to buy products customers are
shop at Tesco. they are able to purchase
looking. a wider variety
of products off
the net than
instore, giving
them more
options.
disadvantages A disadvantage A disadvantage A disadvantage A disadvantage
of a of an of a specialist of an internet
supermarket independent store such as store such as
such as Tesco is store such as B+Q is that Amazon is that
that not all corner shops is specialty it requires you
stores are open that it has stores lack to pay for
24 hours; this limited variety. While amazon prime
will be products which they may sell to access
convenience if they can sell to many different features such as
they had this for their customer; specific books/movies
all stores as this can result products, they and T.V. series.
customers are in customers all fall into a Customers will
able to go to making the trip single category need to pay
any Tesco an to the or classification. monthly to see
buy their supermarket as We see this in series such as
products when it provides a B+Q as they Top Gear.
it best suits wide range of don’t have a
them. products. variety but have
specific
products.
location Tesco Corner shops Specialist stores Amazon does
supermarkets are often in such as B+Q are have a location;
are well most cases local harder to find however they
distributed to where you due to them get items
around the UK; live, this is providing shipped to them
the location of provide specialised which they
supermarket convenience products, you distribute to the
such as Tesco the local would usually appropriate
requires you to community need to travel a location which
travel usually 15 which saves distance to find the customer
minutes to be at them time from a B+Q. An wants it to go
a store. An travelling e.g. to example of a to.
example of a a supermarket. B+Q closest to
Tesco near me is An example of a me is Honeypot
Station Rd, corner shop Ln, Harrow,
Harrow HA1 near me is 1 Edgware,
2TU Byron Rd, Stanmore HA7
Harrow HA3 1QL
7SY
Size of the store Supermarkets Corner shops B+Q is a large Amazons store
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