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Exam (elaborations) DPR EXAM SUP
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Exam (elaborations) DPR EXAM SUP
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Table of contentsINTRODUCTION
QUESTION 1
QUESTION 2
QUESTION 3
QUESTION 4
CONCUSION
References
INTRODUCTION
The practice of public relations allows organisations to properly plan and build
strategies required manage their targeted markets or group’s perception with regards to
their product, services or organisation in general. Public relations depends on media to
promote and influence public reactions as well as perceptions
QUESTION 1
1.1.
1. Message Learning Theory (MLT): MLT is a communication design approach that
emphasizes the importance of delivering a clear, consistent, and memorable
message to the audience. It assumes that the audience pays attention to the
message, retains the message, and acts on the message. For example, a GBV
awareness campaign that uses simple, clear, and consistent messages such as "Say
No to GBV" can be effective in raising awareness about the issue and encouraging
people to take action.
2. Elaboration Likelihood Model (ELM): ELM is a communication design approach that
recognizes that people are more likely to be persuaded when they are motivated
, and have the ability to process the message. ELM suggests that there are two routes
to persuasion: the central route and the peripheral route. The central route involves
a careful evaluation of the message content, while the peripheral route involves
relying on cues such as the source, the attractiveness of the message, or the
emotional appeal. An example of a GBV awareness campaign that uses the central
route is one that provides detailed information about GBV, its effects, and available
resources for victims. An example of a campaign that uses the peripheral route is
one that features celebrities or other influencers talking about the issue.
3. Social Cognitive Theory (SCT): SCT is a communication design approach that
emphasizes the importance of social learning and modeling in persuasion. SCT
suggests that people learn by observing others and imitating their behavior. An
example of a GBV awareness campaign that uses SCT is one that features
testimonials from GBV survivors who have overcome the issue and can serve as role
models for others.
4. Health Belief Model (HBM): HBM is a communication design approach that
emphasizes the importance of perceived susceptibility, severity, benefits, and
barriers in persuasion. HBM assumes that people are more likely to change their
behavior if they believe that they are susceptible to the issue, that the issue is
severe, that the benefits of changing outweigh the costs, and that there are no
significant barriers to change. An example of a GBV awareness campaign that uses
HBM is one that emphasizes the negative health effects of GBV, such as physical and
mental health problems, and the benefits of seeking help, such as improving one's
safety and well-being.
5. Social Marketing: Social marketing is a communication design approach that applies
marketing principles to social issues. Social marketing campaigns seek to influence
behavior change by identifying the target audience, developing a compelling
message, using appropriate communication channels, and evaluating the campaign's
impact. An example of a GBV awareness campaign that uses social marketing is one
that identifies the target audience, such as women aged 18-25, and uses social
media channels such as Instagram and TikTok to reach them with engaging and
relevant content about GBV.
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