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BTEC Unit 12 P1 & P2
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Pass 1 and 2 of Unit 12. Buy the full Unit 12 in my bundles.
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Unit 12Investigating internet marketing
,Pass 1 3
1. Introduction 3
2. Evidence 3
3. Conclusion 4
Pass 2 5
1. Introduction 5
2. Evidence 5
3. Conclusion 10
Pass 3 11
1. Introduction 11
2. Evidence 12
2.B: The benefits of internet marketing (Merit) 15
3. Conclusion 15
Pass 4/5 16
1. Introduction 16
2. Evidence 16
3. Conclusion 18
Pass 6 19
1. Introduction 19
2. Evidence 19
3. Conclusion 20
Pass 1
1. Introduction
In this task will I be explaining the role of internet marketing in modern day
context. I will be describing how two selected businesses are using internet
marketing. The two selected businesses I choose Kellogg and Jumbo.
,2. Evidence
For each business, I will be describing the following:
1. The product or service offer offline
2. The product or service offer online, including additional features.
3. How the use internet marketing help in meeting customer’s needs
4. How the use of internet marketing has given the company a competitive edge.
5. How the use of internet marketing help achieving company’s objectives.
6. The benefits that you noticed by using their internet presence.
Kelloggs Jumbo
The product or service offer Kelloggs offer A load of different Jumbo offers all basic needs
offline breakfast meals as well as many regarding a household between
snacks. opening times.
The product or service offer Kelloggs offers no products Jumbo does use Online service
online, including additional online, but to companies like on their website. it is a 24 hour
features. Jumbo. webshop on which you can buy
all basic needs and have it
delivered to your home or a pick
up point.
, Kelloggs Jumbo
How the use internet Because Kelloggs hold multiple Jumbo uses a lot of sites to read
marketing help in meeting questionnaires online they can what people think about them
customer’s needs see what their customers are in and even help customers wo
to and can diversify to this. where not satisfied. They then
use them as an example for
commercials.
How the use of internet Because all companies have As Jumbo does show their prices
marketing has given the competitors, which will also be on the internet, they have to be
company a competitive edge. based online. they will be able to careful on them. because they
see all of your announcements guarantee the lowest price. and if
and happenings. a good thing for a competitor changes it to lower
Kelloggs is that they don’t show their price, you will having
their prices on the website. problems with unsatisfied
customers.
How the use of internet Because the competitors are Being the company Jumbo is,
marketing helps achieving always in your neck, you have to they want to be the cheapest on
company’s objectives. be achieving new things so that the best products. they can
you can show the customers you achieve this by asking people
are the best buy. For Kelloggs it online how their experience was
is important to show that they are en what could’ve ben improved.
worth their price.
The benefits that you noticed The site looks good but the main I never knew that Jumbo had
by using their internet benefit is the offer & promotions several pick up points through
presence. page. of which I did not know the Netherlands on which you
anything about. can also pick up the items that
for example were not available at
your last visit. this way they can
keep it apart for you.
3. Conclusion
In this pass we’ve learned that having contact with your clients is important to keep up with
everything you’ll company be needing. and to stay ahead of the competitors
Websites used for this pass:
www.Jumbo.com
www.Kelloggs.com
Pass 2
1. Introduction
In this task I will be explaining how three businesses have incorporated internet in their 7 p’s
from the extended marketing mix.
, I will make sure that these are real-life examples from three real companies, that they
were not used in class and I will be using 3 categories which are: physical products,
non-physical products and services.
After this I will create a media file that includes evidence and the sources of the websites
and write a brief conclusion.
2. Evidence
For this task I will be needing the 7p’s which are:
Product People
Place Promotion
Price Physical evidence
Process
With these 7 p’s I am going to describe how internet marketing is inserted for these 3
real life companies. These had to be Physical, Non-physical and service. For this
assignment I chose:
For Physical I chose Ralph Lauren which is a high end brand for business-casual clothing
which has been a proven business all over the world.
for Non-physical I chose the company Wehkamp which is a big warehouse
for almost everything which started of as an online shop only for clothing
and is now one of the bigger online warehouses in the Netherlands.
And for Service I’ve chosen for E cabs which is a taxi service company based
in Malta.
Below here you will find a table which I found on Google where you can easily see how
the P’s are divided.
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