Essay
BTEC Unit 12 P4,P5 & P6
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Pass 4,5 & 6 of Unit 12 BTEC Buy the full Unit 12 in my bundles.
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By: vickygrant083 • 7 year ago
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Pass 4/51. Introduction
In this pass I will be looking through the bol.com website and considering the 7 p’s from the
marketing mix on them. after this I will be describing two examples of benefits and opportunities
for each P.
2. Evidence
bol.com Benefits Opportunities
Product bol.com already offers top They could be adding more
notch products which are products like car parts or other
going to be sold anyways technical stuff. They could be
because the state is perfect. doing this by taking over
They only have to find the right www.conrad.com
buyer.
Place bol.com benefits from the An opportunity bol bol.com
place because they are could be to go global. but this
basically everywhere. you can also comes with a lot of risks.
order from everywhere with an
internet connection and have it
delivered to all addresses in
the Netherlands and Belgium.
Price bol.com profits from being able An opportunity could be to give
to sell for very good prices clients the guarantee of the
because they can buy most cheapest price. but of course
products in a large amount only if they think it could be
which gives them room to worth it. because they sell a lot
negotiate. as it is for now.
Process The benefit of the process of bol.com could send an email
ordering something on bol.com after the clients have received
is that when your product has their item, to ask what they
arrived, they wil provide a think of the product and
small book on which they offer service.
you products you might like
with a better price.
People bol.com will be able to gather a bol.com could sell this
lot of information when information but it would reflect
customers sign up to buy very bad on the company.
something from bol.com this
can be used to create personal
mail letters etc.
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