This assignment outlines the steps involved in creating a business. It covers market research, the business model, organization, and investment opportunities. The market research section includes an analysis of the target market, consumer behavior, competition, and macro environment analysis. The b...
List of figures ............................................................................................................................ iii
List of tables .............................................................................................................................. iv
1. Executive summary ................................................................................................................ 1
2. Introduction ............................................................................................................................ 2
2.1 Vision................................................................................................................................ 2
2.2 Mission ............................................................................................................................. 2
2.3 Short overview of service and positioning ....................................................................... 2
3. Market research ...................................................................................................................... 3
3.1 Determination of the target market ................................................................................... 3
3.2 Narrowing the target market ............................................................................................. 4
3.3 Overview of consumer behavior....................................................................................... 4
3.4 Overview of competition .................................................................................................. 5
3.5 Macro environment analysis (PESTLE) ........................................................................... 5
3.6 Porter’s 5 forces analysis .................................................................................................. 7
3.7 Porter’s value chain analysis ............................................................................................ 8
3.8 SWOT analysis ............................................................................................................... 10
4. Business model ..................................................................................................................... 11
4.1 Onboarding & dynamic of service .................................................................................. 11
4.2 Unique value proposition................................................................................................ 12
4.3 Additional service offer .................................................................................................. 12
4.4 Revenue model ............................................................................................................... 13
5. Organization ......................................................................................................................... 13
5.1 Competence & passion ................................................................................................... 13
5.2 Company & team ............................................................................................................ 13
5.3 Key members .................................................................................................................. 14
6. Investment opportunity: Investment case & financials ........................................................ 14
6.1 Funding ........................................................................................................................... 15
6.2 Overview of projected financial performance ................................................................ 15
6.3 Assumptions on projected financial performance .......................................................... 16
References ................................................................................................................................ 17
, iii
List of figures
Figure 1: Porter’s value chain analysis………………………………………………………….8
Figure 2: Expected market share’s growth…………………………………………………….16
, iv
List of tables
Table 1: Foster the Pets‘ market segmentation………………………………………………….3
Table 2: Target market based on marketing effectiveness and consumer survey……………...4
Table 3: Investments‘ overview 2020-21……………………………………………………...15
Table 4: Scenario Analysis – Foster the Pets‘ 5-year Financial Performance Projection….…15
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