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Samenvatting Alsem: Strategische Marketingplanning H1-8 + aantekeningen $3.21
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Samenvatting Alsem: Strategische Marketingplanning H1-8 + aantekeningen

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  • Course
  • Marketing
  • Institution
  • Hogeschool Arnhem En Nijmegen (HAN)
  • Book
  • Strategische marketingplanning

Samenvatting studieboek Strategische Marketingplanning van Karel Jan Alsem (H 1-8 aantekeningen algemeen) - ISBN: 9789001820626, Druk: Zesde, Uitgavejaar: 2013 (-)

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Document information

  • No
  • H 1-8 aantekeningen algemeen
  • June 14, 2016
  • 19
  • 2014/2015
  • Summary

Subjects

  • strategische marketing
  • alsem
  • marekting
  • karel jan alsem

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Written for

  • Hogeschool Arnhem en Nijmegen (HAN)
  • Food & Business
  • Marketing
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2  reviews

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By: jimkonings99 • 7 year ago

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By: Dejongremy • 7 year ago

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jaellekuijpers

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Content preview

Marketing week 3.1 Premissen
Communicatiespiraal: Er worden een heel hoop impulsen op je afgestuurd.
Mond tot mond reclame is belangrijk
Mond op mond reclame: is geen echt concept  lukt niet echt
Ervaringen van andere personen is veel effectiever
Advercuts  mensen die positief over jou merk praten
Het is hedendaags heel moeilijk om marketing te bedrijven.

Marketing




 Research en development  Innovatie kan pas als marketing (behoefte in de markt) en deze
goed samenwerken.

Realisatie dat als één naar buitenkomt als bedrijf, goed kijken naar eigen mensen  HRM (brengt
ook advertenties naar buiten voor een nieuwe werknemer) en marketing.

Accountant management  vele miljoenen naar reclame  Taakstellende methode

Het plan leggen
waaraan behoefte
is.
Iedereen doet
moeite om een
toegevoegde
waarde aan de
klant te leveren.

Marketing heeft
niet met
communicatie te
maken, het is veel
ingewikkelder.

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