Summary of Topic 2 of CIMA E3 Kaplan
Its describe the What is Mission and Vison Statement their difference and how its impact overall development of strategies and Objectives espacially in Stakeholder Management.
Reason for organization existence Fundamental objective of entity
or
expressed in general terms
Mission statement
Published statement describing entity fundamental objective
May not completely summarise the objective of entity
Fundamental question
What
Is organisation business
Is valued by customer
organisation business will be
organisation business should be
Mission Statement
Brief statement
Not time bound Aim/purpose
Areas to operate Open ended
Mission
statement
No commercial terms Statement of entity
culture
Goal setting
communication
Management for stakeholder
strategy guidance
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