Summary
Samenvatting marketing 1CM
- Course
- Institution
Volledige samenvatting marketing 1CM bevat H1, 2, 3, 5, 6, 7, 8 en 9 Cases van H1 en 2 inbegrepen
[Show more]
Seller
Follow
studente1997
Reviews received
Content preview
SAMENVATTING MARKETING1 MARKETING 8
1.1 WAT IS MARKETING? 8
1.1.1 EEN DEFINITIE 8
1.1.2 HET MARKETINGPROCES 8
1.2 MARKT EN MARKTBEHOEFTEN 9
1.2.1 BEHOEFTEN, WENSEN EN VRAAG 9
1.3 MARKT EN KLANTBEHOEFTEN 10
1.3.1 MARKETINGAANBOD 10
1.3.2 MARKTMYOPIE/MARKETINGBIJZIENDHEID 11
1.3.3 WAARDE EN TEVREDENHEID 11
1.3.4 RUIL, TRANSACTIES EN RELATIES 12
1.3.5 MARKTEN 12
1.4 KLANTGERICHTE MARKETINGSTRATEGIE 13
1.4.1 SEGMENTEREN, TARGETING EN POSITIONERING (STP) 13
1.4.2 WAARDEAANBOD BEPALEN 14
1.5 MARKETINGMANAGEMENTCONCEPTEN 14
1.5.1 PRODUCTIECONCEPT 15
1.5.2 PRODUCTCONCEPT 15
1.5.3 VERKOOPCONCEPT 15
1.5.4 MARKETINGCONCEPT 16
1.5.5 HET MAATSCHAPPELIJK MARKETINGCONCEPT 16
1.5.6 MARKETING 2.0 EN 3.0 17
1.6 MARKETINGPLAN EN -PROGRAMMA OPSTELLEN 17
1.7 KLANTENRELATIES OPBOUWEN 17
1.7.1 CUSTOMER RELATIONS MANAGEMENT 18
1.7.2 VERANDERENDE KLANTRELATIES 18
1.7.3 RELATIES MET PARTNERS 18
1.8 WAARDE VAN KLANTEN REALISEREN 18
1.9 MARKETINGONTWIKKELINGEN 18
1.10 MARKETING: WINSTGEVENDE KLANTRELATIES REALISEREN 19
1.11 CASE SPECSAVERS 20
1.11.1 TEKST SPECSAVERS: KLEINE PRIJZEN, GROTE AMBITIE 20
1.11.2 VRAGEN EN OPDRACHTEN: 20
2 BEDRIJFS EN MARKETINGSTRATEGIE 22
2.1 STRATEGISCHE PLANNING VOOR HET HELE BEDRIJF: ROL VAN DE MARKETING 22
2.1.1 EEN MARKTGERICHTE MISSIE FORMULEREN 22
2.1.2 DOELEN EN DOELSTELLINGEN BEPALEN 24
1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller studente1997. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.96. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77858 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now