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Unit 19 Assignment 1 (*DISTINCTION*)
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UNIT 19 COURSEWORKPITCHING A NEW BUSINESS IDEA
UNIT 19 COURSEWORK
PITCHING A NEW BUSINESS IDEA
, Original idea...........................................................................................................................................2
P1– Describe the potential business opportunities for a micro-business start-up................................3
Technical breakthrough.....................................................................................................................3
Non-technical breakthrough..............................................................................................................3
Ideas from another environment......................................................................................................4
Serendipity.........................................................................................................................................4
Purposeful development...................................................................................................................4
Decision making matrix.........................................................................................................................4
Models for business opportunities........................................................................................................5
Processes of starting a microbusiness...................................................................................................5
Outsourcing.......................................................................................................................................5
Sourcing.............................................................................................................................................5
Channels to market............................................................................................................................6
Supply chains.........................................................................................................................................6
Producer -> Wholesaler -> Retailer -> Consumer...............................................................................6
Organisational form...............................................................................................................................7
Flat structure.....................................................................................................................................7
Hierarchical structures.......................................................................................................................7
Matrix structure.................................................................................................................................7
Holarctic structure.............................................................................................................................7
Size.....................................................................................................................................................7
Life cycle............................................................................................................................................7
Strategy.............................................................................................................................................7
Business environment.......................................................................................................................8
Information on starting a microbusiness...........................................................................................8
P2 – identify and explain the factors to consider for a micro-business start-up, which of the factors
are internal or external risks to the business and why?........................................................................8
Capabilities and core competencies..................................................................................................8
Access to physical resources..........................................................................................................8
Time constraints............................................................................................................................8
Financial constraints......................................................................................................................8
Environmental influences..............................................................................................................9
Potential stakeholder influences...................................................................................................9
Internal factors..................................................................................................................................9
External factors..................................................................................................................................9
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