Summary
Samenvatting tentamenstof Strategisch Sportsponsoring
- Course
- Institution
- Book
Samenvatting van de tentamenstof voor Strategisch Sportsponsoring, bevat het boek Sportmarketingcommunicatie van Wim Lagae, uitgave 2011.
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
4 reviews
By: jensdelaat • 6 year ago
By: noukie • 7 year ago
By: yordi_geurtsen • 7 year ago
By: alishya • 7 year ago
Not very extensive, miss a lot of dust
By: SGMHANSB • 7 year ago
Hi Alishya Very understandable excuse for this. It could be possible that the examination material has been slightly modified with effect from academic year 2016-2017. The summary includes the examination material from academic year 2015-2016. I hope you can do it from the feet and allows you get a good grade!
Seller
Follow
SGMHANSB
Reviews received
Content preview
Tentamenstof SportsponsoringLagae, W. (2011). Sportmarketingcommunicatie. Nieuwegein: Arko Sports Media.
Sponsoring
Zakelijke overeenkomst tussen twee partijen. Sponsor levert geld, goederen, diensten of knowhow,
gesponsorde biedt rechten en associaties die sponsor commercieel benut.
Definitie sponsoring door Sleight
‘a business relationship between a provider of funds, resources or services and an individual, event or
organization which offers in return some rights and association that may be used for commercial
advantage’.
Definitie sponsoring door Bradley, Dibb en Simkin
‘the financing of an event, personality, activity or product to improve customers’ awareness and
attain media coverage, most commonly in the arts and sports.
Sportsponsoring (volgens Lagae)
Een overeenkomst waarbij de ene partij (sponsor) geld/op geld waardeerbare prestatie levert,
waartegen de andere partij (gesponsorde) communicatiemogelijkheden en/of andere door de
sponsor gewenste zakelijke tegenprestaties levert, direct of indirect voortvloeiende uit de
sportbeoefening.
Matchingmodel
Actieve versus passieve sponsorselectie
Actieve selectie
Sponsor Zoeken naar match Sponsorobject
Passieve selectie
Sponsor Toetsen van match Sponsorobject
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller SGMHANSB. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.98. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75323 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now