This essay is a distinction-level work for Unit 5 Internation Business Assignment 2 -Learning Aim C & D. You can efficiently work on your assignment by following my layout. in order to achieve the best grade (Distinction). All of the following criteria are met in this document:
P 5 - Explain the e...
Unit 5 International Business (Learning Aim C and D)
Contents
Table of Contents
Situational Analysis..........................................................................................................................................................1
Cultural factors that impact Apple when operating internationally................................................................................5
Positive and negative impacts from cultural factors when operating internationally.....................................................7
British Airways................................................................................................................................................................8
Analysis of BA strategy when operating internationally..................................................................................................9
Situational Analysis
Situational Analysis
Apple
Apple is multinational company and is one of the leading smartphone sellers in the
world. Founded by Steve jobs, Steve Wozniak, and Ronald Wayne in California, 1976.
They specialize in smartphone and tech. Their products are Mac computers, iPhone,
iPad, iPod, Apple watch, Apple Tv, and Air pods. They have 519 retail stores worldwide
and operates in 25 counties. The company has generated $365.82 billion of revenue
during the 2021 fiscal year.
Business support systems when operating internationally for Apple are as follows:
Internet: Through internet any business can benefit from better communication
with its external and internal stakeholders such as customer and employees. Through
emails, calls employees can communicate effectively for business purposes or
participating online meeting platform such as Zoom, Skype and Team meetings. This
enables business to operate effective no matter where they are and which countries
they are operating. Business website enables consumers to order online 24/7 and this
benefits the company to remain profitable. The online ordering enables and benefits
businesses to keep their sales growing even outside store/retail working hours. Apple
website also includes supports to its customers such as Apple repair service where
you can book appointments if necessary and ordering refurbished iPhone. This helps
the business to operate effectively and maintain compactness. Apple also uses the
internet platform to advertise internationally through YouTube, Instagram and official
website. As these platforms has vast number of audiences it benefits Apple to reach
large number of customer segments and provide awareness of its products at once.
This is a better way from traditional catalogue or leaflet advertisement. If customers
are unhappy with any of Apple product or service, they can complain through online
platform this enables the company to improve their product and service. Apple can
take advantage of online survey to make market research on how they could develop
their product and services also to identify what the customers wants. Therefore,
internet is an effective business support system that is available for Apple in this
marketplace.
, Unit 5 International Business (Learning Aim C and D)
International payment system that are available for Apple are given in
bellow:
Payment methods Apple
This is a payment agreement where Apple mainly
agrees or pays in advance to its supplier (to seller) so
that the shipment can be processed. One
disadvantage could be seller not delivering the goods
however, Apple suppliers are well stablished company
Cash in Advance therefore there is minimum concern. Apple also
benefit from this method as seller as well, where
customer buy product online, they must pay Apple in
advance to get a product being delivered to their
doorstep. Advantage could be cash flow growth, and
they can even use the capital to produce or re-invest
in the production reasons.
This a method where Bank or financial organisation
issues a letter mainly one bank to other
Letter of credit (internationally) to guarantee for payments. This
enables Apple exporters to be guaranteed payment
from Apple and they can deliver goods such as Apple
components, body parts for assemble etc. Advantage
could be, creating a good business relation and trust
between Apple and its exporters such as the
suppliers.
This is a method where businesses can transfer
money from one bank to another international very
effectively. This can be done both from a bank branch
International Bank transfer or online however, big amount may not be authorised
to be transferred from online banking, which forces
them to go to a branch physically and process the
transaction. Apple can benefit from it thanks to the
currency exchange rates from different countries.
This also enables to attract different exporters and as
an importer having a convenient method of payment
and secure.
This is a card which can be used for exchange of
goods through paying money from the card. This can
be used internationally and depending on the location
International Credit card you are using the card. Possible advantage could be
not transaction fees. Easy to spend money no matter
which country you are in. Apple could use this method
to pay on the go for their supplier or Apple as
exporter or seller may benefit offering this method to
the customer so that they can buy from their own
currency through the credit card.
PESTLE analysis: This is a tool by which a business can identify external factors
that could impact a business in day to day operating and making decision from it to
prevent possible obstacle which may stop a business from success. Romanian and Sri
Lanka pestle analysis are as follows.
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