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Verschillen in assortiment consistentie
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  • Course
  • Marketing
  • Institution
  • Hogeschool InHolland (InHolland)

In dit document vind je aantekeningen van de verschillende assortiment consistenties. Hopelijk geeft het wat verduidelijking en kan je een beter onderscheid maken in de verschillende assortimenten.

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Document information

  • March 6, 2023
  • 1
  • 2020/2021
  • Class notes
  • M. cornelisse
  • All classes

Subjects

  • marketing 2
  • leerjaar 1
  • consistentie
  • leisure and event management

Written for

  • Hogeschool InHolland (InHolland)
  • Leisure & Events Management
  • Marketing
All documents for this subject (4)

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Content preview

Verschillen in consistentie:
- Assortiment verlengen:
Productie verdubbelen doordat de vraag groter is, hierdoor hou je ook meer voorraad
over.
- Assortiment minder consistent maken:
Om de financiële risico’s te verspreiden overweegt Phillips een cosmeticaketen op te
richten. Het assortiment groter maken met producten uit een hele andere lijn.
- Assortiment meer consistent maken:
Het assortiment kleiner maken door te overwegen welke producten er wel in het
assortiment passen en welke niet.
- Assortiment breder maken:
Meer verschillende producten in het assortiment gaan verkopen maar wel in dezelfde
lijn.
- Assortiment smaller maken:
Het assortiment verkleinen door alleen specifieke producten te verkopen.
- Assortiment ondieper maken:
Door van de producten maar een klein aantal aan varianten te verkopen
- Assortiment dieper maken:
Door van de producten een groot aantal aan varianten te verkopen
- Assortiment verkorten:
Productie verminderen doordat de vraag kleiner is, hierdoor heb je ook minder
voorraad.

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