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Samenvatting Jos de Vries - The store Manual $4.81
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Samenvatting Jos de Vries - The store Manual

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Samenvatting van The store manual van Jos de Vries. - De Ontdekkingsfase - De Strategische fase (Mastervision) - De Conceptfase De toolbox, de bouwstenen van de formule • Lay-out • Storedesign • Gevelbeeld • Instore graphics • Visual merchandising • Technische innovatie Het R...

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  • June 26, 2016
  • 9
  • 2015/2016
  • Summary

2  reviews

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By: thomvanvredendaal • 2 year ago

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By: jasperravenshorst • 3 year ago

Translated by Google

way too small and concise, you don't get too far, all tools are barely explained.

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Samenvatting Jos de vries

De retailbranche is erg complex
1. Er zijn extreem veel concurrente
2. Internationale spelers komen met bodemprijzen
3. Uitstekend geïnformeerde professionele inkopers
4. Oude merken worden steeds sterker

Wat moet je wel doen
1. Koppelen vaste waarde aan eigentijdse ontwikkelingen
2. Sop nooit met vernieuwen
3. Rol van winkelontwerpers wordt strategischer

FASE 1 - Discovery
Internationale ontwikkelingen
Consumenten trends
Markt ontwikkelingen

FASE 2 – Mastervision
Strategie & concept positionering

Toolbox
1. Lay out
2. Storedesign
3. Facade
4. Visual merchandising concept
5. Instore graphics

FASE 3 – Concept design

Jos de Vries concept ontwikkelingsmodel is geschikt voor nieuwe formules en restylen van
bestaande formules.

3 pijlers
1. Optimale integratie van marktontwikkeling, trends en consumentengedrag
2. Koppeling commerciële deskundigheid Wink organisatie
3. Creativiteit inventiviteit van de ontwerper

 Uitgebalanceerde oplossingen waarbij praktische toepassingen en innovatie centraal staan.

3 fases
1. De ontdekkingsfase (Discovery
2. De strategische fase (Mastervision)
3. De Concept fase

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