Samenvatting van The store manual van Jos de Vries.
- De Ontdekkingsfase
- De Strategische fase (Mastervision)
- De Conceptfase
De toolbox, de bouwstenen van de formule
• Lay-out
• Storedesign
• Gevelbeeld
• Instore graphics
• Visual merchandising
• Technische innovatie
Het R...
way too small and concise, you don't get too far, all tools are barely explained.
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MaartjeBressers
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Samenvatting Jos de vries
De retailbranche is erg complex
1. Er zijn extreem veel concurrente
2. Internationale spelers komen met bodemprijzen
3. Uitstekend geïnformeerde professionele inkopers
4. Oude merken worden steeds sterker
Wat moet je wel doen
1. Koppelen vaste waarde aan eigentijdse ontwikkelingen
2. Sop nooit met vernieuwen
3. Rol van winkelontwerpers wordt strategischer
FASE 1 - Discovery
Internationale ontwikkelingen
Consumenten trends
Markt ontwikkelingen
FASE 2 – Mastervision
Strategie & concept positionering
Jos de Vries concept ontwikkelingsmodel is geschikt voor nieuwe formules en restylen van
bestaande formules.
3 pijlers
1. Optimale integratie van marktontwikkeling, trends en consumentengedrag
2. Koppeling commerciële deskundigheid Wink organisatie
3. Creativiteit inventiviteit van de ontwerper
Uitgebalanceerde oplossingen waarbij praktische toepassingen en innovatie centraal staan.
3 fases
1. De ontdekkingsfase (Discovery
2. De strategische fase (Mastervision)
3. De Concept fase
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