Voici une présentation de l'étude de cas et ses réponses sous forme de diaporama. Le cas traité évoque les stratégie que peuvent prendre les pharmacies dans un contexte où les habitudes changent (click-and-collect, plus envie d'attendre, besoin de conseils).
Pharmacie 2.0 : stratégies
de croissance dans un
secteur réglementé
HARDY - WANZI - NGASSAKI-ZONI - KALIPE
, Proposition de stratégique Nous prop
interne ‘pu
de croissance points de v
clientèles c
commerce
qui sont le
Les 3 stratégies qui nous sont proposées :
1 - Acquisition de points de vente
Les 3 amél
accroi
2- Stratégie d'e-commerce descen
fonciè
3- Stratégie de croissance interne "pure" autom
produ
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