1. Develop a clear ethical policy before entering the foreign market. This policy should be in
relation to the treatment of staff in - concerned about the conditions that the staff will be
working under which can show - worry and care about the treatment of staff and secondly
that all supplies are ethically sourced and ensure they are of a high quality quell worries.
2. Carry out a 'what if' scenario in relation to the exchange rates. Wary - exchange rates have
the potential to change rapidly at any time and are unpredictable. To ensure they have
planned effectively and are ready for any potential change in £ or ¥ these 'what if' scenarios
should be a detailed in-depth plan that all members of staff are aware about and the
procedure around them. This ensures effective planning and that any external change is
responded to rapidly and in the correct fashion.
3. Enter into talks with the Chinese government to see if they would consider offering a tax
incentive for locating and establishing their brand in China. This could possibly happen due
to the government recently relaxing rules to attract investors. This would benefit Company X
greatly, by reducing the expensive costs that arise with locating abroad and attempting to
establish their brand.
4. Rewrite the mission statement in co-operation with staff. This could help sort out the
cultural issues within Company X.
5. Ensure Company X can cope with any increase in the gearing position. They could carry out
'what if' calculations.
6. Address the Human Resources issues - absenteeism + labour turnover issues.
7. Enter discussions with all stakeholders to get a feel of the ideas.
8. Appoint a change management leader.
9. Seek to improve the business financial health. With deteriorating figures they need to aim to
rescue the sales revenue but especially the current ratio to ensure they have sufficient
amounts to repay debts and allow the business to run successfully and effectively. To
improve the sales revenue Company X could possible invest in advertising such as TV adverts
or sponsorship but due to the high cost associated with these forms of advertising they
could possibly focus on cheaper alternatives such as posters or leaflets.
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