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MNM3701 Assignment 1 (COMPLETE ANSWERS) Semester 1 2024 - DUE 11 March 2024 $2.75
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MNM3701 Assignment 1 (COMPLETE ANSWERS) Semester 1 2024 - DUE 11 March 2024

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MNM3701 Assignment 1 (COMPLETE ANSWERS) Semester 1 2024 - DUE 11 March 2024 100% TRUSTED workings, explanations and solutions. for assistance Whats-App 0.6.7..1.7.1..1.7.3.9 ......................................... QUESTION It is important to have a structured marketing plan because this will hel...

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MNM3701
Assignment 1 Semester 1 2024
Detailed Solutions, References & Explanations

Unique number:

Due Date: 11 March 2024

TABLE OF CONTENTS
1 INTRODUCTION ...................................................................................................... 3

2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION .............................. 3

2.1 INTERNAL ENVIRONMENT .............................................................................. 3

2.1.1 Mission ........................................................................................................ 3

2.1.2 Resources ................................................................................................... 4

2.1.3 Business offering ......................................................................................... 5

RECOMMENDATIONS ................................................................................................ 6

2.2 EXTERNAL ENVIRONMENT ............................................................................. 6

2.2.1 Technological .............................................................................................. 7

2.2.2 Competitive.................................................................................................. 7
Terms of use
2.2.3 By making use of this document you agree7to:
Political ........................................................................................................
• Use this document as a guide for learning, comparison and reference purpose,
2.2.4 Economic
• Not .....................................................................................................
to duplicate, reproduce and/or misrepresent the contents of this document as your own work, 8
• Fully accept the consequences should you plagiarise or misuse this document.
RECOMMENDATIONS ................................................................................................ 8
Disclaimer
2.3 SWOT ANALYSIS .............................................................................................. 9
Extreme care has been used to create this document, however the contents are provided “as is” without
any representations or warranties, express or implied. The author assumes no liability as a result of
RECOMMENDATIONS .............................................................................................. 10
reliance and use of the contents of this document. This document is to be used for comparison, research
and reference purposes ONLY. No part of this document may be reproduced, resold or transmitted in any
3 ANALYSIS OF MARKETS AND CUSTOMERS ......................................................... form or by any means. 12

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