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Samenvatting Verslag Smart Concepts Creatie, cijfer 7
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Verslag Smart Concepts Creatie
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,VoorwoordWe zijn aangekomen bij fase twee van Smart Concepts, genaamd Creatie. In het eerste deel van
Smart Concepts heb ik een probleemanalyse gemaakt voor het vraagstuk van de opdrachtgever
BOTTL. Zo heb ik de organisatie en het werkveld van de opdrachtgever beter leren kennen.
Daarnaast heb ik onderzoek gedaan naar de doelgroep/klant, de stakeholders en de context van het
vraagstuk. Hieruit zijn een ontwerpvraag en de bijpassende frames geformuleerd. In de fase Creatie
gaan we verder met het bedenken en uitwerken van oplossingen voor de ontwerpvraag.
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, Inhoudsopgave
Voorwoord ..................................................................................................................................................... 2
1. Creatieve denktechnieken ..................................................................................................................... 4
1.1 150 ideeën .................................................................................................................................................... 4
2. Vijf frames ............................................................................................................................................. 9
3. Vijf frameboards ....................................................................................................................................... 11
3.1 Samenwerkingen met koffietentjes ............................................................................................................ 11
3.2 Bottl-app ..................................................................................................................................................... 12
3.3 Mini-documentaire ..................................................................................................................................... 13
3.4 Verbeterde social media ............................................................................................................................. 14
3.5 Pakketten gebonden aan de feestdagen .................................................................................................... 15
4. Twee verbeterde frameboards............................................................................................................. 16
4.1 Verbeterd frameboard van ‘samenwerkingen met koffietentjes’ ............................................................... 16
4.2 Verbeterd frameboard van ‘pakketten gebonden aan de feestdagen’....................................................... 17
5. Posterconcepten .................................................................................................................................. 18
5.1 Poster ‘samenwerkingen met koffietentjes’ ............................................................................................... 18
5.2 Poster ‘pakketten met de feestdagen’ ........................................................................................................ 19
Leermomenten ............................................................................................................................................. 20
Literatuurlijst ................................................................................................................................................ 21
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