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Brand extension

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  • Course
  • Business and management (MG412)
  • Institution
  • Buckinghamshire New University

Executive Summary The study paper has covered the brand extension of Kellogg's company. The company has included a new extension which is Kellogg’s Z as an extension of their brand. The methodology has been discussed in the second segment which includes research design, research philosophy, data...

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Document information

  • March 13, 2023
  • 8
  • 2022/2023
  • Essay
  • Unknown
  • B

Subjects

  • people
  • marketing
  • new market
  • brands
  • trends

Written for

  • Buckinghamshire New University
  • Unknown
  • Business and management (MG412)
All documents for this subject (3)

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izabelaramona

Content preview

Principles of Marketing
MG412



Report




Module Leader:
Muhammad Bhuyan


Module Lecturer:
Ali Ahmad




Students Name: Student ID:

Lucescu Steluta 22100274
Ionela Rediu 22100249
George Mateiu 22100243
Izabela Ramona Uilacan 22100297




1

, Executive Summary
The study paper has covered the brand extension of Kellogg's company. The company has
included a new extension which is Kellogg’s Z as an extension of their brand. The
methodology has been discussed in the second segment which includes research design,
research philosophy, data collection method, and so on. In the finding’s segments, brand
value, and target Market PESTLE analysis have been covered. In this study paper, a detailed
explanation of the product is provided and the competitors of Kellogg’s in the health market
are also discussed.




2

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