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Summary of all important topics and pages Strategic Marketing (MGS) $7.86
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Summary of all important topics and pages Strategic Marketing (MGS)
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  • Course
  • Strategische marketing (MGS.1.1)
  • Institution
  • Hogeschool Tio (Tio)
  • Book
  • A Framework for Marketing Management, Global Edition

Summary of all important topics and Strategic Marketing (MGS) pages. Book “A Framework for Marketing Management” chapter 1, 2, 4, 6, 7, 8, 10, 12.

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Document information

  • No
  • Hoofstuk 1, 2, 4, 6, 7, 8, 10, 12
  • March 15, 2023
  • 2
  • 2022/2023
  • Summary

Subjects

  • core marketing concepts
  • kernconcepten
  • core competencies
  • kerncompetenties
  • groeistrategieën van ans
  • company orientation toward the marketplace
  • marketingmanagementconcepten
  • assessing growth opportunities

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  • Hogeschool Tio (Tio)
  • Commerciële Economie en Ondernemerschap
  • Strategische marketing (MGS.1.1)
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Hoofdstuk 1

Blz. 29 → Core Marketing Concepts (=kernconcepten): 1. Needs, Wants, and Demands 2. Target Markets, Positioning, and
Segmentation 3. Offerings and Brands 4. Marketing Channels 5. Paid, Owned, and Earned Media 6. Impressions and
Engagement 7. Value and Satisfaction 8. Supply Chain 9. Competition 10. Marketing Environment.

Blz. 34 → Company Orientation Toward the Marketplace (=marketingmanagementconcepten): 1. The Production Concept 2.
The Product Concept 3. The Selling Concept 4. The Marketing Concept 5. The Holistic Marketing Concept.

Hoofdstuk 2

Blz. 44 → Core Competencies (=kerncompetenties): 3 eisen.

Blz. 46 → Assessing Growth Opportunities (groeistrategieën van Ansoff): 4 strategieën.

PP week 1, slide 39 → Divergeren

Option 1 Option 2 Option 3

Suitability * * ***
• Central problem ** *
• Connected goals * **
• In line with the SWOT

Feasibility *** * **
• Return on investment (ROI) *** * *
• Financial risk
• Achievable

Acceptability ** * *
• Personnel * ** *
• Current/potential customers
• Other stakeholders

Score options 10 7 11

Blz. 49 → Strategy Formulation (Porter): Overall cost leadership, Differentiation, Focus.

Hoofdstuk 4

Blz. 79 → Customer-Perceived Value (=waargenomen toegevoegde waarde): figuur 4.1.

Blz. 105 → Business Buying Situations: Straight rebuy, Modified rebuy and New task.

Hoofdstuk 6

Blz. 117 → Bases for Segmenting Consumer Markets (= segmentatiecriteria): 1. Geographic Segmentation 2. Demographic
Segmentation 3. Psychographic Segmentation 4. Behavioral Segmentation.

Blz. 118 → Tabel 6.1: Major Segmentation Variables for Consumer Markets

Blz. 125 → Long-Term Segment Attractiveness (Vijfkrachtenmodel Porter): 1. Threat of intense segment rivalry 2. Threat of
potential entrants 3. Threat of substitutes 4. Threat of buyers’ growing bargaining power 5. Threat of suppliers’ growing
bargaining power.

Blz. 125 + zie PP week 3, slide 20 → Evaluating and Selecting Market Segments (=segmentpatronen)
Marketers have a range or continuum of possible levels of segmentation that can guide their target market decisions. The
following four levels of segmentation can be distinguished:

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