COM2603 - Intercultural, Development And Health Communication (COM2603)
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SECTION 1 INTERCULTURAL COMMUNICATION
QUESTION 1
1.1
1.1.1
Culture can also be defined as a group's shared qualities and behaviours. Interactions with other
persons or groups, for example, share culture of perception or beliefs. Members of a cultural group
are likely to have similar ideas, speak the same language, and have similar values. People who reside
in in KwaZulu Natal, for example, will share their respect for their late king Isilo goodwill Zwelithini
ka BhekuZulu is an example of the Zulu cultural customs as a result even if they would not agree
with his son iSilo Misuzulu ka Zwelithini Zulu being the heir apparent to the throne they accept him
because of the shared beliefs in their cultural customs
1.1.2
Culture is dynamic when it is not rigid and when individuals of a cultural group disagree. Because
individuals of cultural groupings think and behave differently, culture is continually changing.
Individuals who see culture as always changing are better able to comprehend its complexity and
become more sensitive to how people in different cultures live and behave. Culture can be both
dynamic and heterogeneous; for example, members of a family may have similar cultural beliefs in a
religion or share the same cultural customs such as brewing traditional beer whenever there is an
appease to the ancestors in the family but differ in their political connections.
1.1.3 Discuss acceptance, the second stage in majority identity development, and explain how this
stage may influence intercultural communication at the University of Diversity
We must avoid the temptation to think of our identities as constant.
Instead, our identities are formed through processes that started
before we were born and will continue after we are gone; therefore
our identities aren’t something we achieve or complete. Two related
but distinct components of our identities are our personal and social
identities (Spreckels, J. & Kotthoff, H., 2009). Personal
identities include the components of self that are primarily
intrapersonal and connected to our life experiences. For example, I
consider myself a puzzle lover, and you may identify as a fan of hip-
hop music. Our social identities are the components of self that
are derived from involvement in social groups with which we are
interpersonally committed.
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