The lecture on persuasion, covers the definition, explanation of different paths to persuasion (central, peripheral route), and elements of persuasion (communicator, message, how the message is communicated, audience).
Problem’s with the Atkinson & Shiffrin model
- Too simplistic
- Where does short term memory end and long term memory begin?
- Structure based: no prosses (only rehearsal)
- Assumption: short term memory to long term memory
o Patients with short term memory deficits did not necessarily have difficulties
with long term learning
o Not all STS goes LTS
- Real memory is dynamic
THE WORKING MEMORY MODEL – a dynamic STM
- Baddeley & Hitch, 1974
- Currently the most influential model
- Based on function, rather than simple structure:
- STM= Working memory (WM)
- LTM=Storage memory (SM)
, - Visuo-spatial scratchpad: process which is dealing with vision, space around us and
imaginary
- Phonological loop: manipulating sound, speech word, numbers
- Central executive: managing all: STM, LTM, all the material coming in
The Slave System
- The articulatory loop
o Also called the phonological loop
o Verbal rehearsal
o Temporary
o Sensory memory
- The visuo-spatial scratchpad
o Similar but visual
o Baddeley 1992 – memory for chess patterns more disrupted by a visual
distractor task than an auditory one
Phonological Loop
- Phonological similarity effect: memory is worse for item that sounds alike than those
that look alike or have similar meanings
1: easy to remember/dissimilar phonology and semantics: PIT, DAY, COW, PEN, HOT
2: only slightly harder than list 1/similar semantics: HUGE, WIDE, BIG, LONG, TALL
3: much harder than list 1/ similar phonology: CAT, MAP, CAP, MAD
Baddeley, Thomson, and Buchanan 1975: word-length effect
-word-length effect: the longer the word, the harder to remember
2
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller petrajindrichovska. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.17. You're not tied to anything after your purchase.
