Essay
EPM praktijk opdracht event Van der Valk
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- Institution
Van der Valk gebruikt als bedrijf, voldeed destijds goed aan het beoordelingskader!
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1Tio Events
, Voorwoord
Beste lezer,
Deze praktijkopdracht is gemaakt door een studente HBO Hotel- en Eventmanagement 2 van
Hogeschool TIO Utrecht voor het vak Event Project Management. Het doel van de opdracht is om de
student een evenement te laten organiseren aan de hand van de wensen en behoeften van de
opdrachtgever en de doelgroep, om een concept te bedenken en om verschillende termen toe te
passen bij de planning van het evenement.
Ik wil mevrouw van Ommen-Vermeer graag bedanken voor de leuke lessen en al haar tips!
Veel leesplezier,
Róbin Jansen
Inhoudsopgave
VOORWOORD...................................................................................................................................2
2
Tio Events
, HOOFDSTUK 1: INITIATIEFFASE..........................................................................................................3
OPDRACHTGEVER.................................................................................................................................3
DOELGROEP- EN BEHOEFTEANALYSE.........................................................................................................4
CONCEPT IDEE.....................................................................................................................................4
ROI / SMART DOELSTELLINGEN.............................................................................................................5
BUDGET & COST BREAKDOWN...............................................................................................................5
HOOFDSTUK 2: PLANNINGSFASE.......................................................................................................5
PROGRAMMA.....................................................................................................................................5
KNELPUNTEN EN OPLOSSINGEN...............................................................................................................7
BEGROTING........................................................................................................................................7
VERDIENMODEL...................................................................................................................................8
HOOFDSTUK 3: PLANNINGSFASE.......................................................................................................9
ORGANISATIE BREAKDOWN....................................................................................................................9
WORK-BREAKDOWN...........................................................................................................................10
GANNT CHART..................................................................................................................................11
LIQUIDITEITSBEGROTING......................................................................................................................11
HOOFDSTUK 4: PLANNINGSFASE.....................................................................................................12
PROMOTIEMIDDELEN..........................................................................................................................12
PROMOTIEPLAN.................................................................................................................................12
SWOT-ANALYSE................................................................................................................................12
CUSTOMER JOURNEY & STORYTELLING....................................................................................................13
HOOFDSTUK 5: IMPLEMENTATIEFASE.............................................................................................14
FLOORPLAN......................................................................................................................................14
DRAAIBOEK......................................................................................................................................16
HOOFDSTUK 6: SLUITINGSFASE.......................................................................................................17
EINDAFREKENING...............................................................................................................................17
DOELEN CONTROLE.............................................................................................................................17
BRONVERMELDING.........................................................................................................................18
Hoofdstuk 1: initiatieffase
Opdrachtgever
De opdrachtgever voor dit project is mediabedrijf ViacomCBS Benelux, onderdeel van ViacomCBS
International. het is de bedoeling dat er een evenement wordt georganiseerd dat draait om plezier in
de vorm van een feest voor alle medewerkers die werkzaam zijn bij ViacomCBS in Nederland, België
3
Tio Events
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